4 ways to reuse your own content

Maybe you’ve been super busy. Maybe you’ve just had a bit of writer’s block lately. Whatever the case, you need content, but you just don’t have the time or energy to create something from scratch.

Good news: You may already have a vast amount of content you can already use, with a bit of creative repurposing. Here’s how to identify those resources and turn them into something new that your audiences will love.

Have a fantastic video of your CEO speaking at a town hall or event? Transcribe it yourself, or use an automated transcription service like Otter.ai,  and you’ll wind up with an outline for a thought leadership piece or an intranet post. This can also be done with customer or employee testimonials. Words are words, after all, and it’s simple enough to translate them from one format into the next — try this trick with podcasts, too.

Similarly, you can turn another written piece into a video. Hop in front of a camera and outline a past article, recap a past event or ask an employee to tell a story.

The same concept can work even if we’re moving from one written form to another.