6 ways communications can keep its seat at the table

Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.

There’s an old saying that I think it’s time for us to retire, particularly with regard to the world of the communicator: “The more things change, the more they stay the same.”

Take a look around you: How we work, where and when we work, what skills and knowledge we need in order to do our work, who can help make our work the most accessible, relevant and effective as it can be; all of these factors and more are transforming professional, cultural and social climates in real time.

Framing and defining this shift is the fact that communications professionals are increasingly influential at all levels within their organizations. For example, Edelman’s recent The Future of Corporate Communications research study found that 77% of CCOs surveyed say perceptions of the role of communications as a strategic business driver shifted within their organizations in 2020.