By the Numbers: Explaining the splintered media landscape in one chart
The situation is complicated.
The situation is complicated.
Companies will bear at least part of the blame.
Journalists aren’t necessarily who they turn to for news.
According to new data from Sprout Social.
Will this actually be the Twitter killer? Or is it another also-ran?
It’s complicated.
TV is king.
Local news remains an important option for many PR campaigns.
Including some brands that are doing it right.
Measurement is one of the trickiest, yet most important, aspects of PR.
And what you can learn from it.
Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?
And how to break stereotypes to provide authentic messaging.
See how major tools stack up for writing, analysis and more.
It’s not just you: reach is down across the board.