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Also: He’s a 10, but he doesn’t subscribe to PR Daily’s morning newsletter.

Hello, communicators:

He’s a 6, but he reads PR Daily every day. (Eyeballs emoji.)

The latest social media trend involves judging someone based on their appearance (not ideal) and then insinuating that they are either more or less attractive based on something they do.

For example:

He's a 6 but his emergency kit is fully stocked and up to date 🥵🥵🥵 pic.twitter.com/EPgclnwtFB

— Readygov (@Readygov) June 22, 2022

Readygov is, in fact, saying that having an emergency kit makes one more attractive and appealing (jury’s still out on that one).

Here are several other brand tweets that follow this formula:

He’s a 10 but he’s got some serious papa issues. pic.twitter.com/RY8q5uZRuP

— Netflix (@netflix) June 21, 2022

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