Announcing the finalists for the 2025 Video, Visual & Virtual Awards
This year’s finalists prove that great visuals don’t just capture attention — they move audiences and elevate messages.
We’re proud to announce the finalists for Ragan’s 2025 Video, Visual & Virtual Awards. This year’s entries showcased extraordinary creativity across video storytelling, visual design and immersive digital experiences, making the judges’ decisions more competitive than ever.
From cinematic video productions and bold visual campaigns to engaging virtual and hybrid experiences, these finalists demonstrated how powerful visuals can drive connection, clarity and impact. Each entry reflects strategic thinking paired with creative execution that resonates with audiences and elevates modern communications.
Congratulations to all of our finalists for earning this recognition. Winners will be announced soon, and we look forward to celebrating the organizations and teams whose work continues to push the boundaries of video, visual and virtual communications.
AWARDS OF DISTINCTION
Best Overall Video
Avista: The Spirit of Avista
Children’s Hospital Association: Made Possible by Your Children’s Hospital
Concacaf: Gold Cup 2025 Brand Spot
Deloitte: Transforming The Future of Food
Disney Entertainment Television Visual Communications: Dancing with the Stars General Featurette
Disney Entertainment Television Visual Communications: Disney Television Discovers Talent Showcase ’23-’24 Featurette
Johns Manville: Innisfail Community Dinner
MD Anderson Cancer Center: Rock Stars in the O.R.
National Center for Missing & Exploited Children: Stolen at 17 Days Old: Can New Image Find Kevin Verville?
St. Jude Children’s Research Hospital: Six Decades of Milestones at St. Jude
The Kroger Co.: Kroger Anthem
Visual Design of the Year
ADM: ADM Mexico Office Branding
ADM: ADM’s Presence at IFFA 2025
Los Angeles Department of Water and Power: LADWP Electric Vehicle Branding
MacDermid Alpha Electronics Solutions: MacDermid Alpha Electronics Solutions website
Video Categories
Animated Video
ClimeCo: ClimeCo Insights for Impact
MAGENTA: BOZA RUN — Navigate Your Route Safely
Sandia National Laboratories: The Lifecycle of a Nuclear Weapon
Xperi: A Culture of Gratitude: Xperi’s Holiday Video Success
B2B Video
Agero: Crash Response Customer Testimonials
Deloitte: Transforming The Future of Food
Elastic: Evolving Search
VyStar Credit Union: 121 Merger Video
B2C Video
Chamberlin: Meet the Eigels: A Chamberlin Client Story
Georgia Power: Video Team
Cause-Related Video
Addison Whitney: People With | 2024 World Diabetes Day Campaign
Atlanta Gas Light: Atlanta Gas Light — Energy Assistance Partner — HopeWorks
Children’s Hospital Association: Made Possible by Your Children’s Hospital
National Center for Missing & Exploited Children: Stolen at 17 Days Old: Can New Image Find Kevin Verville?
New York Life Insurance: Service Superstars Onsite
VyStar Credit Union: Good is everywhere 2024 Wrap Up video
Company Overview Video
Bacardi: The Bacardi Story
CCS Fundraising: CCS Promo
Poudre Valley REA: Delivering Value That Matters
The Kroger Co.: Kroger Anthem
DE&I Video
Los Angeles Department of Water and Power: 2025 Women’s Career and Wellness Expo Video
Pacific Gas & Electric Company: PG&E Trailblazer to Be Inducted Into International Lineman Hall of Fame
UW Medicine: From Injury and Disability to Paralympic Glory
Documentary
Garney: Video Production Team
National Center for Missing & Exploited Children: Stolen at 17 Days Old: Can New Image Find Kevin Verville?
Southern Company Gas: Meet Daniel, the 2024 Luminary Award Winner
The Kroger Co.: Zero Hunger | Zero Waste Docuseries
Educational Video
Cayman Islands Government — Department of Communications: Inside Government — National Emergency Notification System
CF Industries: On the Waterfront: An Inside View of Marine Shipping at CF Donaldsonville Complex
Georgia Power: Video Team
Employee Engagement
Arca Continental Coca-Cola Southwest Beverages: Employee Engagement: Peek Under the Cap of the Texas Coca-Cola Bottler
Avista: Celebrating 136 Years of Avista
Casey Family Programs: Casey Staff Videos
Johns Manville: Innisfail Community Dinner
Motiva: Motiva Benefit Saves Employee’s Life
New York Life Insurance: Giving Campaign 2025: Lip Sync Showdown Replay
SAP Brazil: SAP Brazil — A Passion for Impact
Financial Services and Banking Video
Chamberlin: Meet the Eigels: A Chamberlin Client Story
Narrative Strategies: Churchill Asset Management: Investor Day
VyStar Credit Union: VyStar Savings Challenge
Health & Wellness Video
Addison Whitney | embecta: People With Diabetes: A Storytelling Series
Children’s Hospital Association: Made Possible by Your Children’s Hospital
Martin County Board of County Commissioners: Employee Wellness Video
The Ohio State University Wexner Medical Center With MediaSource: Heart Numbers and Wearables Survey
Humorous Video
CTM: Open enrollment video
TE Connectivity: Every Voice Counts Video
Informational Video
Atlanta Gas Light: Atlanta Gas Light — Energy Assistance Partner — HopeWorks
Syngenta Group: Big Ag’s Big Bet: Syngenta Doubles Down On Sustainable Farming
Inspirational Video
Avista: Stronger Than Ever
Avista: The Spirit of Avista
Casey Family Programs: A Season of Hope: Growing the Role of Families
Philip Morris International: Celebrating a Decade of Innovation: The IQOS 10-Year Anniversary Campaign
rbb Communications & Adrienne Arsht Center for the Performing Arts/Adrienne Arsht Center Foundation: Arsht Foundation $50M Endowment Gala Videos: Inspiring Action Through Authentic Storytelling
SMACNA National: Project Spotlight: Seed of Life Memorial (Budde Sheet Metal)
Xperi: A Culture of Gratitude: Xperi’s Holiday Video Success
Internal Communications Video
Avista: The Spirit of Avista
Los Angeles Department of Water and Power: Portraits in Public Service Video
Motiva: Motiva Benefit Saves Employee’s Life
TE Connectivity: Every Voice Counts Video
VyStar Credit Union: VyStar Million Member Celebration
Xperi: A Culture of Gratitude: Xperi’s Holiday Video Success
Interview or Profile
Bare Knuckle News: In Her Own Words: The Heart, Hurt & Hope of Britain Hart
Chamberlin: Meet the Eigels: A Chamberlin Client Story
NEI (Northeast Indiana Regional Partnership): Ariana McGee Interview
SMACNA: Interview/Profile — Contractor Spotlight: Modern Niagara
Long-Form Video (3 Minutes or Longer)
Ares Management: Green Skilling Rural America: The Story of The Industrial Commons
Children’s Hospital Association: Made Possible by Your Children’s Hospital
MD Anderson Cancer Center: Rock Stars in the O.R.
The Frederick Gunn School: The Highlander Journey
Marketing Video
Concacaf: Gold Cup 2025 Brand Spot
Disney Entertainment Television Visual Communications: Dancing with the Stars General Featurette
Elastic: Evolving Search
Phoebe Putney Memorial Hospital: Phoebe Making Lives Better Together
Seattle Children’s Hospital: Meet Hailee
Seattle Children’s Hospital: Meet Erma
Suburban Propane: Keeping the Wine Flowing: Propane’s Essential Role
Wilkinson: Wilkinson Commercial
Nonprofit Video
Jefferson: “Designing Our Third Century” — Thomas Jefferson University’s Bicentennial Anthem Video
NEI (Northeast Indiana Regional Partnership): Javier Mondragon Pioneer Video
St. Jude Children’s Research Hospital: Global Platform for Access to Childhood Cancer Medicines Launch Video
Product or Service Video
Chamberlin: Meet the Eigels: A Chamberlin Client Story
Lexia: Lexia LETRS and Lexia Core5 Reading: Better Together
The Kroger Co.: Pearson Peaches
Public Relations Video
Children’s Hospital Association: Made Possible by Your Children’s Hospital
The Kroger Co.: Labor Relations Video Series
Public Service Video
Georgia Power: Video Team
Southwest Gas Corporation: How to Recognize an Employee
Southwest Gas Corporation: Weekend Warrior
UW Medicine: Bike Helmet Protects a Young Boy’s Brain
Science & Technology Video
Northwell Health With MediaSource: “Dawn’s Story”
Peraton: Acusil — Protecting Missions From Base to Outer Space
St. Jude Children’s Research Hospital: Six Decades of Milestones at St. Jude
Syngenta Group: Big Ag’s Big Bet: Syngenta Doubles Down On Sustainable Farming
UC Davis Health: Restoring Speech
Shoestring Video (Under $300)
Motiva: Motiva Benefit Saves Employee’s Life
SMACNA National: FabForum Recap Video
Short-Form Video (Less than 3 Minutes)
ADM: ADM’s Views on Global Trends (video)
Anywhere Real Estate: Sparking a Strategic Shift in Less Than Two Minutes
Garney: Video Production Team
Sizzle Reel
Disney Entertainment Television Visual Communications: “Get Real” Unscripted House Event Sizzle
MarketPlace PHL: PHL Fan Zone
Social Impact Video
Concacaf: Gold Cup 2025 Brand Spot
Ipas Bolivia: No Es Amor
Social Media Video
American Dairy Association Mideast With Ohio State Athletics & MediaSource: “Built Like a Buckeye”
UC Davis School of Medicine: Introducing Our New Doctors
Sports or Outdoor Video
Bare Knuckle News: In Her Own Words: The Heart, Hurt & Hope of Britain Hart
Concacaf: Gold Cup 2025 Brand Spot
Travel, Hospitality or Tourism Video
MarketPlace PHL: Runway PHL
Visit Mississippi: Crossroads Playing For Change
Video Series
Casey Family Programs: Casey Excellence for Children Awards Winner Stories
Corpay: Corpay News Brief
Georgia Power: Video Team
Link Logistics: Link Logistics Production Team
Martin County Board of County Commissioners: On The Job
NEI (Northeast Indiana Regional Partnership): 2025 Pioneers
Novartis: Four Corners Video Series
Phoebe Putney Memorial Hospital: Phoebe Making Lives Better Together
SMACNA National: Project Spotlight Video Series
The American Board of Anesthesiology: Leading the Way: Voices of the ABA Board of Directors
VyStar Credit Union: VyStar Savings Challenge
Video Team of the Year
Disney Entertainment Television Visual Communications
Garney Video Production Team
Link Logistics Production Team
Los Angeles Department of Water and Power Audio Visual Team
SMACNA Video Team
The Kroger Co.: Kroger Studios
YouTube Video
Bare Knuckle News: In Her Own Words: The Heart, Hurt & Hope of Britain Hart
Concacaf: Gold Cup 2025 Brand Spot
Virtual Event Category
Virtual Event of the Year
Imagem Corporativa: European Day 2025: Bridging Continents Through Strategic Communication
OneSchool Global: Perfect Pitch: 5,000 Viewers. 100 students. One Unforgettable Collaboration.
Visual Design Categories
Illustration or Animated Design
Agero: Crash Response Iconography Animation
New York Life Insurance Company: New York Life Hackathon Visual Identity
St. Jude Children’s Research Hospital: Illustrating HIV Patient Stories
Interactive Content
MacDermid Alpha Electronics Solutions: MacDermid Alpha Electronics Solutions Interactive Module
University of the Pacific: 100 Years in Stockton Interactive Timeline
Internal Communications Design
Los Angeles Department of Water and Power: Intake Magazine
The University of Texas MD Anderson Cancer Center: MD Anderson Magnet Recognition With Distinction
Marketing Design
Concacaf: Gold Cup 2025 Brand Spot
Manulife Group Retirement Services: Say Goodbye to Paper Campaign
New York Life Insurance Company: New York Life Hackathon Visual Identity
Motion Graphics
Concacaf: Gold Cup 2025 Brand Spot
Southwest Gas Corporation: Weekend Warrior
Photography
Georgia Power: Photographer Walter Kirk
St. Jude Children’s Research Hospital: 2025 St. Jude Scientific Report Photography Collection
Print Design
Chicago Community Loan Fund (CCLF): 2024 CCLF Annual Report
The American Board of Anesthesiology: Transforming the Future: The ABA Strategic Plan 2025-2030
Publication Design
New York Life Insurance Company: Corporate Responsibility 2024 State of Grief Report
Visual Design Team of the Year
Hitachi Energy: Hitachi Energy Communications Business Solutions
Los Angeles Department of Water and Power: LADWP Graphics Design Team
Narrative Strategies: Narrative Design Team
Website Design
MacDermid Alpha Electronics Solutions: MacDermid Alpha Electronics Solutions website
University of Tennessee System: 2025 UT System Website Redesign
