Call for Entries Deadline: March 8, 2024

Showcase your impressive content work!

Behind every remarkable content marketing campaign, there's innovation, creativity and impact.

PR Daily’s Content Marketing Awards is your opportunity to elevate your profile, benchmark against the best work in the industry, showcase your success and so much more.

Dive into a variety of categories– from Brand Awareness to Branded Podcast to Video Series and more, you’ve surely excelled in at least one of our categories (and likely more than one). Our seasoned panel of judges is ready to evaluate your work against the highest industry standards, ensuring a comprehensive review.

We'll celebrate all finalists and unveil category winners at an exclusive live event in 2024.

Entering is a breeze. Head over to our submission page, follow the simple instructions, and showcase your project with success stories, metrics and visuals that highlight your creative content.

Don't let your hard work fade into the background. Seize the spotlight by entering the 2024 Content Marketing Awards and let the world witness your content brilliance.

CATEGORIES

GRAND PRIZES

 Agency of the Year

We’re looking for PR agencies who produce amazing content and consistently meet or exceed expectation for their client(s). Tell us what makes your agency the go-to place for organizations and companies hoping to achieve amazing results through their content. What makes you the content marketing agency of the year.

 Campaign of the Year

Your overarching plan came to fruition, and it was wildly successful. Share how you created a killer campaign that delivered on multiple channels in diverse media and drove engagement, leads and sales for your client or organization. What was your strategy? Which channels were best for your campaign? What tactics worked for you? Show us how you executed an enviable content marketing campaign.

 Strategy of the Year

Content marketing is essential to the success of your entire marketing plan. Tell us about your overarching strategy and how you executed it across multiple channels. We want to see how your content told your brand’s story and sold readers on it and your products. Tell us about your content marketing strategy, how you made use of the above categories and what the outcome was.

 Team of the Year

Enter your team as the Team of the Year. Share the tactics, strategy and content that set your team apart as the best in your industry. Be sure to include samples of your work and any relevant metrics.

CONTENT MARKETING STRATEGY & ASSETS

 Agency/Client Partnership

This category celebrates outstanding partnerships between agencies and clients, showcasing effective collaboration, strategic alignment and impactful results in content creation and delivery.

 Annual Report

Your annual report was important to your stakeholders; tell us why. What made this so compelling to your audience? What particular aspects made it especially engaging? Why was your annual report must-read content for interested readers?

 Article Series

This category recognizes article series that exhibit strategic storytelling, a seamless narrative flow and effective sharing of information across diverse platforms in content marketing.

 Brand Journalism/Online Newsroom

We’re looking for organizations with talented storytellers who published engaging narratives that earned incredible engagement. Your stories set you apart from the pack, and we want to see how you delivered captivating content to the masses. Include any samples, links or other materials that showcase your work.

 Branded Content Site

We want to see websites that make use of many different types of content. Tell us how your content-oriented site scored big with your fans or journalists. How did you test your work against top contenders? We’re interested in website metrics, too: total visitors, unique visitors, time spent on site, the number of stories on your website, and videos and images shared on Facebook, LinkedIn, etc.

 Branded Content Series (Print or Digital) – B2B

The best stories aren’t always one-hit wonders. Keeping readers coming back is just as worthy a goal, and you achieved it with a thought-provoking content series. Tell us about your content that kept B2B readers coming back for more.

 Branded Content Series (Print or Digital) – Consumer

The best stories aren’t always one-hit wonders. Keeping readers coming back is just as worthy a goal, and you achieved it with a thought-provoking content series. Tell us about your content that kept consumers coming back for more.

 Branded Podcast

Show us how you tapped into an engaged audience—internal or external—and kept listeners coming back again and again. Did you offer insider scoops, feature highly sought-after guests or ask thought-provoking questions? Share the details, including your strategy and any metrics that prove your success.

 Content Distribution Strategy

This category celebrates strategic excellence in expanding content reach, honoring campaigns that showcase innovative and effective distribution strategies, driving engagement and impact across diverse platforms in content marketing.

 Corporate Blog

Your blog is an information hub for industry experts, customers and potential employees. Tell us how you created blog posts that were fun and informative while providing an inside look at your organization. Did your leaders—or maybe your interns—create content that told a compelling story about their connection to the organization? Did you supplement written content with video and visual elements? Tell us about your strategy and how it affected traffic and other metrics.

 E-Newsletter

This category celebrates e-newsletters that demonstrate strategic content curation, engaging storytelling and effective audience connection in content marketing.

 Event (Live or Virtual)

This category highlights immersive experiences, recognizing live or virtual events that demonstrate strategic content delivery, audience engagement, and impactful storytelling, showcasing excellence in event-based content marketing.

 Feature Article

Were you inspired to write an article worthy of being published on your favorite news site or in your favorite magazine? We want to see how you put your storytelling skills to use. Share the long-form, multi-sourced piece you’ve written. We want to see it all.

 Innovative Use of Content

Highlighting ingenuity and creativity, this category celebrates campaigns that demonstrate innovative and impactful use of content, pushing boundaries and redefining the landscape of content marketing strategies.

 Interactive Content

Have you created interactive content that engaged audiences and increased leads and sales? Share the quizzes, surveys, polls and calls for audience input that got people clicking, commenting and giving their feedback. Be sure to share the results and the benefits.

 Interview or Profile

You sat down (virtually or in person) with someone your audiences wanted to hear from, and the resulting interview or profile did not disappoint. Who was the interviewee and what made this conversation uniquely important to your audience?

 Live Video

Recognizing dynamic storytelling in real-time, this category celebrates live videos that showcase strategic content delivery, audience engagement and compelling narratives, exemplifying excellence in the ever-evolving realm of live content.

 Long-Form Video

Celebrating the artistry of extended storytelling, this category recognizes campaigns that excel in long-form video content, showcasing strategic narrative depth, creative excellence and impactful engagement across diverse platforms in content marketing.

 Measurement/ROI Program

This category recognizes work that showcases effective measurement and ROI strategies, demonstrating the ability to quantify and showcase the impact of content marketing initiatives with precision.

 Microsite

Diving into the details made all the difference for your digital destination. Show us your elegantly designed microsites and share how they stood out. Was it easily navigable? What purpose did it serve? We want it all. Share the details and results of your outstanding microsite.

 Multiplatform/Omnichannel Content

Sometimes, one platform just isn’t enough. That’s why you delivered compelling stories and visuals across multiple media. Why was it essential to share your content on numerous channels? Tell us the benefits of being visible in many different places. Don’t skimp on the details.

 Overall Use of Video

Creating a video that stands out in today’s saturated social sphere is no easy task. What did you hope to accomplish with your video? How did it come together and result in views? Tell us how you used this fast-growing communications medium to share your message.

 Personalization Strategy

This category recognizes campaigns that showcase innovative personalization strategies, demonstrating a keen understanding of audience needs and preferences, and delivering content experiences that resonate on an individual level.

 Publication (Print or Digital)

You can’t get away with the generic ribbon-cutting ceremony cover shot anymore. Instead you took inspiration from the best magazines for your publication. Thinking like a journalist and publisher allowed you to feature the best articles and most compelling images in your publication.

 Short-Form Video

This category celebrates the art of concise storytelling, showcasing short-form videos that exemplify strategic brevity, creative brilliance and impactful engagement across diverse platforms.

 Use of Artificial Intelligence/Machine Learning

When paired with a creative content team, artificial intelligence can be an incredibly useful tool for your content needs. Tell us how you use AI or machine learning to create engaging and effective content.

 Use of Illustration or Animated Design

This category recognizes campaigns that showcase outstanding use of illustration or animated design, demonstrating creative brilliance and strategic visual communication to captivate audiences across various platforms.

 Use of Infographics

Your team used an infographic to share insights about your industry. What surveys or studies did you conduct to find the information? How did you pull it together in a creative and informative manner? How did you promote it to ensure it was widely shared? Tell us your strategy, how it got you attention and, of course, show us the infographic.

 Use of Photography

Stunning photography can help you connect with your audiences on an emotional level. How did you use photography to portray your campaign, project or organizational message? What was your goal? How did photography affect your results?

 Use of Research/Surveys

We will honor campaigns that leverage research and surveys to deliver impactful and data-driven narratives, showcasing strategic use of information to engage audiences and enhance content relevance.

 Use of SEO

This category recognizes campaigns that excel in leveraging SEO to optimize content, showcasing innovative strategies that drive organic traffic, enhance discoverability and maximize the impact of content marketing initiatives across various platforms.

 Use of Social Media

Showcase your campaigns that effectively leverage social media to amplify content reach, showcasing innovative and impactful strategies in audience connection, community building and the overall enhancement of content marketing initiatives.

 Use of White Paper/Special Report

Tell us about the research you did to produce an advanced guide for your audience. Why is your organization the authority on this topic, and your product or service the solution? Tell us why an in-depth piece of long-form content was the best way to pitch your product to a new audience. How did people respond? How were you able to use a white paper to generate new business leads, media coverage or partnerships?

 User-Generated Content

We will celebrate the work that effectively harnesses the power of community contribution, showcasing strategic engagement, authentic connections and the amplification of brand narratives through collaborative storytelling across various platforms.

 Video Series

You told a powerful story using multiple videos, and we want to hear how. Tell us about the subject and goal of the series. How did these videos stand out in a highly visual world? Don’t forget to share the results.

CONTENT MARKETING CAMPAIGNS

 B2B Campaign

Share how you positioned your product or service as a beneficial source for businesses in your industry. How did you make sure you were getting your product or service in front of the right businesses and prove its benefits? Share any supporting documents that help tell your story and show the success of your campaign.

 Campaign for Educational Institution

Not everyone is excited about education, but you delivered a campaign that conveyed important messages in a way that got attention. Share how you drove outstanding engagement on behalf of schools, school districts, educational institutions, associations and more.

 Community Building Campaign

We’ll recognize campaigns that excel in the art of fostering connections, showcasing innovative strategies that authentically engage audiences, cultivate meaningful relationships and contribute to the overall success of content marketing initiatives across diverse platforms.

 Consumer Campaign

Millions of products are available to consumers, and it’s easier than ever to find and purchase them. How did you make your organization’s or client’s products stand out? Share the details of your success and, of course, any metrics that back that up.

 CSR Communications

Your corporate social responsibility campaign outshone them all. What challenges stood in the way of your success, and how did you overcome them? Tell us about your CSR initiative and how you exceeded your promotional, recruitment or fundraising goals. Be sure to include measurable results.

 DE&I Communications

How do you promote diversity, equity and inclusion? How have you supported and fostered diversity as part of your culture? Tell us about the communications surrounding these efforts.

 ESG Campaign

Your environmental, social and governance program wowed your audiences and surpassed every goal. Show us how storytelling around your environmental, social and corporate governance played a role. What messaging and channels did you use? What were your challenges and how did you overcome them? What were your goals and how were they met? Share the results with us.

 Editorial Strategy

Highlighting editorial mastery, this category celebrates the work that showcases strategic content curation, narrative cohesion and impactful storytelling, demonstrating excellence in editorial strategy that engages and resonates with audiences.

 Executive Visibility

This category recognizes campaigns that strategically elevate executive visibility, showcasing innovative content strategies that amplify thought leadership, build trust and engage audiences.

 Financial Services

Let’s face it, financial services aren’t really a “sexy” topic, but they’re essential—and you spiced them up. Tell us how you communicated on behalf of these organizations and set them apart from competitors.

 Healthcare

You flexed your creative muscle to deliver a successful dose of health—and we want to hear how you accomplished this. There are plenty of powerful stories about health care organizations, but communicating on behalf of these organizations can be tricky. Share how you navigated and overcame the unique challenges you face in your industry. Don’t forget to include samples and data.

 Influencer Marketing

Your audience wants to hear from trusted sources. How did you tap into the minds of customers to find out who influences their purchasing behavior? How did you turn a viral video star, blogger or social media maven into an ambassador for your brand? How did you use someone else’s digital influence to expose your product or service to an entirely new market? We want to know how you used influencers to attract the masses.

 Integrated Content Marketing

This category recognizes outstanding marketing campaigns that seamlessly blend various content formats and channels to deliver a unified brand message and engage audiences across multiple touchpoints. Entrants will be evaluated based on their strategic integration of content across platforms, the effectiveness of their messaging and the overall success in achieving campaign objectives.

 Media Relations

Tell us about your campaign working with media that helped deliver engaging messaging about your organization's mission, policies or practices. We want to hear about the mutually beneficial relationships with journalists and how you provided them with a steady stream of story ideas or sources.

 Product Launch

Tell us how your campaign blew away customers, competitors and the media with the launch of a new product or service. Describe the tactics and strategy, and brag about how sweet the outcome proved to be.

 Purpose-Driven

This category honors campaigns that excel in purpose-driven storytelling, showcasing strategic alignment with social or environmental causes and fostering meaningful connections with audiences through authentic and socially conscious content.

 Public Health

This category recognizes exemplary campaigns and initiatives that were influential in raising awareness, promoting behavior change and improving public health outcomes. These campaigns demonstrate innovative strategies, impactful messaging and effective delivery of information, inspiring individuals and communities to adopt healthier practices and contribute to the overall well-being of society.

 Technology

Tell us how your tech-related brand or organization generated incredible buzz for its product or service. Did you promote a new product or service that customers loved? Are you a well-known company that attracted new audiences? We want to hear about it. Share the details about how you reached audiences. Be sure to include your strategy, tactics and data.

 Thought Leadership

We want to hear how you spotlighted your organization or its executives as an industry leader. What set them apart as some of the brightest minds in the industry? What problems did you aim to solve? How did you prove this? We want to see your strategy and the results.

 Travel, Hospitality and Tourism

You sold an experience to potential guests, and we want to hear about it. Share the campaigns that compelled travelers to book with you or your client. We want to hear the overall goals, how you achieved them and any feedback you received as a result.

CONTENT MARKETING FOR THE PURPOSE OF

 Brand Awareness

Building up your brand calls for creating content that appeals to both your current audience and the one you hope to acquire. We want to see how you increased awareness about the products or services your brand or client offers. Share your strategy and tell us how you measured success.

 Crisis Management

Keeping your corporate reputation in good standing is important. What piece of content put your organization’s dedication to transparency on display? How have you used content marketing to recover from a crisis or maintain your pristine reputation? How did you change people’s minds about your brand or inspire them to remain loyal?

 Customer Engagement

Customer comments can make or break your reputation, but getting your audience to talk and truly engage can be difficult. What obstacles stood in the way of creating opportunities for true customer engagement? What content did you create to get your audience talking? Did you spark discussions on your blog or social media posts? Did you develop a submission form for customer comments? Did you request video testimonials or written reviews to learn more about product experiences? Tell us.

 Employee Engagement

We want to know about your content that resonated with your workforce, keeping them engaged, informed and inspired. What did you hope to achieve? What was your plan for achieving these goals? What were the final results?

 Executive Communications

Your organization’s leaders are often viewed as mysterious, intimidating and out of reach. What did you do to make your executive’s more relatable and human? Reveal your creative ideas and share stakeholder feedback.

 Lead Generation

Did you create content with impact but that left prospective clients wanting more? Share the content that generated valuable leads for your brand. How did you get your audience to opt in? What made it enticing and engaging? Share your goals for this content and the results.

 Talent Recruitment or Retention

You’re interested in recruiting the newest and freshest talent for your team. How did content marketing help you find the perfect candidates for your organization? Maybe you created videos that gave a behind-the-scenes look at the daily operations at your offices. Did articles and interviews featuring your colleagues (and spotlighting their current projects) show potential employees the kind of work they could do within your organization? Share how you used content marketing to broaden your talent pool.

HOW TO ENTER

On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your entry. The synopsis should be 350 to 900 words and include the following sub-headings (when applicable):

  • Goals
  • Strategy and tactics
  • Execution
  • Evaluation: success, results or ROI

Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.

You will be able to upload additional documents, links, videos and URLs to your submission. Proprietary or internal information can also be attached and will not be shared with the public.

ELIGIBILITY REQUIREMENTS

The award program is open to in-house teams, agencies and individual practitioners in the private, corporate, nonprofit and government sectors. Vendors may also submit their work or their client’s work. Enter your work, the work of your organization or submit entries on behalf of your clients.

Companies from around the world are welcome to enter as long as the entry is submitted in English.

Contact Brendan Gannon to find the perfect category for your campaign or project. You can email him at brendang@ragan.com or call 312-960-4407.

This year’s program is open to any work executed between Feb. 1, 2023, and Feb. 16, 2024, inclusive.

ENTRY FEES

The fee for this program is $475 per entry into standard categories, and $550 per entry into Grand Prize categories.

A late fee of $250 per entry will be added to all entries received after 11:59 p.m. Central time, Feb. 16, 2024.

Do you have a campaign, project or team you'd like to enter into multiple categories? Pay the original entry fee, and then only $250 for each additional category!

All entries are non-returnable and non-refundable.

W-9 Form / Tax ID Number Request

Frequently Asked Questions

Why should you apply?

PR Daily's Content Marketing Awards recognizes the best content marketing assets and campaigns from the past year. By participating in these awards, you will:

  • Elevate Your Brand: Gain well-deserved recognition for your organization's digital and social media efforts, demonstrating your expertise and commitment to excellence.
  • Stand Out from the Crowd: Differentiate yourself from competitors and peers by highlighting your successful strategies and campaigns.
  • Inspire Your Team: Celebrate the hard work and dedication of your digital or social media teams, motivating them to continue pushing boundaries and achieving extraordinary results.
  • Gain Industry-wide Exposure: Showcase your achievements to a global audience of industry leaders, journalists and influencers, amplifying your reach and opening doors to new opportunities.
Who can enter?
Entries may be submitted by organizations worldwide. The only requirement is that entries be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.
What does it take to be a winner?
We look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or results that back up your claims, and share creative collateral such as videos, visual design or websites that were a part of your project. Please look at our past award winners to see what gets recognized and rewarded. We encourage you to submit the same campaign to multiple categories, if you feel they are relevant. Doing so increases your chances of winning. You'll also save on multiple submissions of the same campaign or project.
Why are some deadlines extended?
We extend deadlines based on applicant needs and upcoming promotional opportunities.
When will I find out results?
Ragan will recognize all finalists—and announce category winners—at a special live event in 2024. All entrants will be notified in advance of this live event.

Additional Questions

If you have any questions about the program or problems submitting your entry, please email Brendan Gannon brendang@ragan.com or call 312-960-4407.

Sponsorship Opportunities

If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Hannah Lavelle at 312-960-4628 or email hannahl@ragan.com.

Ragan Communications is not responsible for international shipping fees related to trophies or certificates.