Sean Devlin
C-suite advice for comms success
At Ragan’s Future of Communications Conference, we heard about how comms can earn a seat at the decision-making table.
Communicating Up
Ragan Insider Katie Delahaye Paine
What 2022 will bring to communications
Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.
Katie Paine
Measurement needs rebranding
Consider these suggestions on how to reframe this crucial part of the PR process.
Katie Paine
How we should re-imagine what we honor—and measure
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
Ted Kitterman
How Axe Body Spray is joining the vaccine conversation
The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
Ragan Insider Katie Delahaye Paine
What trends will shape the future of measurement?
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
Katie Delahaye Paine
How to reimagine your measurement toolkit for the ‘next normal’
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
Katie Delahaye Paine
What we’ve learned about communications from the 2020 Election
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
Katie Delahaye Paine
Evaluating DE&I? You’re probably doing it wrong
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
Ragan Insider Katie Delahaye Paine
How PR pros can stand out in 2020
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Ragan Insider Katie Delahaye Paine
How to show top bosses your value
Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
Ragan Insider Katie Delahaye Paine
Unclear on execs’ business objectives? Set your own, and start measuring
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
