Public officials in Europe are groping for an appropriate PR response to the horsemeat scandal rocking the continent, as food-mislabeling concerns hit the U.S.
Stories about body language, exclamation points, shoestring Pinterest campaigns sparked the most interest on PR Daily this week.
By being on top of crises as they happen, answering them with a human voice, creating brand ambassadors and having plans at the ready, the airline has weathered some big storms.
This is a success story—with four tips to help you achieve a similar outcome.
Burger King and Jeep both endured hackers’ taking over their Twitter accounts this week. Other big brands don’t want to be next in line. Oh, and faking it is a baaaaaaad idea.
One mea culpa in particular—from disgraced Illinois congressman Jesse Jackson, Jr.—offers insight into the framework of a worthwhile apology.
A Vancouver-based real-estate marketing firm was red-faced after a blogger revealed the company had duped the local media.
The day after Burger King’s Twitter feed was breached, hackers overtake @Jeep. UPDATE: They also hacked @MTV. Meanwhile, MTV faked its own hack, sparking backlash.
The company regained control of its Twitter feed on Monday night after hackers overtook it for hours. Here’s what brands need to know.
The company offered constant updates on Facebook about the ‘vacation from hell,’ but one tone-deaf tweet irked a number of people.
Abraham Lincoln joins stressed out millennials and industry buzzwords on the list of this week’s most popular stories.
The standoff has lasted nearly 24 hours. The company whose site was taken over claims the designer is blackmailing it.
The Times published a critical review of the all-electric Tesla car. Musk has fired back, provoking a response from the Times.
The double-amputee sprinter, who competed in the 2012 London Olympics, is accused of murdering his girlfriend. Several of his sponsors gave responses to the media.
Comic book fans are furious after DC Comics hired anti-gay writer Orson Scott Card to pen part of a Superman anthology. The publisher has offered a statement to the media, but said nothing to critics on social media.
