Buick, Hyundai dealers in China sorry for appalling ‘newsjack’
Dealerships used an image of an abducted and murdered child to show off their safety features.
Dealerships used an image of an abducted and murdered child to show off their safety features.
From advice for PR newbies to Taylor Swift’s PR worries, here are the story that grabbed the most attention on PR Daily this week.
A travel blogger tossed from a United flight didn’t fry the airline too badly. Is that a first?
A Vanity Fair interview with the pop star is a disaster for her image as America’s Sweetheart. PR professionals explain the way forward for Swift.
Following one of the greatest PR blunders in sports history, NBA star LeBron James has rebuilt his image thanks, in part, to social media.
The perpetrator of last month’s biggest flop literally strayed from his message. This is rough.
Hating on Hathaway, real-time marketing the Oscars, thinking like a PR pro, and more.
The young company fired founder and CEO Andrew Mason on Thursday after disastrous quarterly earnings. PR Daily explores some of Groupon’s famous PR crises—large and small.
Bob Woodward said a White House aide threatened him an email. Some have said he’s overreacting. Either way, there are lessons for communicators.
A social media monitoring firm explores social media firestorms that engulfed three major brands and how long it them to recover their positive sentiment online.
Likely not, say experts. But it put the satirical news outlet in a Catch-22 unusual to most PR crises.
A made-for-media class action accuses the beer maker of ‘watering down’ its product. Headline writers rejoice; the brewer says it’s groundless.
The satirical news outlet said it was deeply sorry for calling Quvenzhané Wallis the C-word on Twitter and promised to discipline the people responsible for the tweet.
You don’t need a legal degree, just some basic understanding of the legalities surrounding public relations firestorms.
A number of brands flooded Twitter with messages related to the Academy Awards last night—some of those tweets rubbed consumers the wrong way.