If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead.
The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?
Signatories to the Diversity Action Alliance agreement promise to report the ethnicity and rank of employees to a confidential database to help benchmark progress on diversity and inclusion.
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic.
Follow this guidance to replace platitudes with concrete action.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Here are some options you can use in their place.
