For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.
The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment.
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.
The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Ragan Training experts deliver real-world tactics that help you succeed. Here are several to help you measure DEI efforts, shared by Petco’s Leslie Ridgley in a recent session titled “DEI Beyond Words.”
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.
RF|Binder founder encourages curiosity and a purpose-driven approach to comms.
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets.
