Leadership Communications

PR Daily Staff

3 reasons why you should let us write your content

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

William Comcowich

It’s time to put PR ethics front and center

Follow these guidelines to take the high road and shore up your reputation management.

Beki Winchel

Macy’s folds under criticism, Pinterest offers stress relief, and Canadian PD flubs livestream

Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more.

Shel Holtz

How to stay afloat in the age of employee activism

As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.

Beki Winchel

Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.

Brendan Gannon

30 jobs in the PR and marketing world

Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.

Beki Winchel

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell

Rob Cottingham

Why and how you should get to know your audience before a speech

Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.

Ted Kitterman

Starbucks reveals why brands should lead with values

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?

Beki Winchel

Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay

Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.

Alysha Light

6 potent tips for nailing media interviews

Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.

Brittany Walker

4 tips to announce layoffs humanely

Communicate early and often, let employees have their say, and build up those who are staying on staff.

Ted Kitterman

Infographic: How businesswomen can navigate the ‘glass cliff’

When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.