Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.
Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.
The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?
Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Also: Disney’s ‘The Mandalorian’ applauded for an inclusive hire, Hasbro debuts ‘Grown Up’ Play-doh, many organizations are still bracing for layoffs, and more.
It all comes down to strategy, calls to action and an effective measurement program.
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
