Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.
Stop worrying about Google’s BERT update. Here’s how to increase your reach.
Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more.
The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging, but it calls for creativity and a bit of tech savvy.
Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.
Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
