Dave Manzer
Infographic: Tips for pitching around COVID-19
The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.
Marketing
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Michelle Sindyukov
Marketing lessons from the South Korean beauty industry
The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility.
Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Ken Makovsky
Adding storytelling to technology in developing ‘Innovation Relations’
An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Tiffany Guarnaccia
How commtech is transforming PR and corporate culture
Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Ted Kitterman
Report: 62% says comms dept. is critical to org’s COVID-19 response
In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
Beki Winchel
Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation
Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.
Ted Kitterman
How to manage your COVID-19 response
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
Beki Winchel
Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
Delaney Kline
Content lagging? Try these promotion tactics
Review and revise your media list, identify your niche, and don’t be averse to starting over from scratch.
Brian Jones
4 ways to power up your Twitter marketing efforts
The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers.
Keith Donovan
Why and how communicators must protect their brands from ‘techlash’
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
