Adam Stehle
5 tips for producing professional-caliber DIY videos
Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply.
Marketing
Ellie Schlam
A mix of skills—new and old—that PR pros must master
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Ted Kitterman
Influencers drop in popularity, but remain effective
Fewer content marketers used influencers in 2019 than they did in 2018, but those that did take advantage of influencer marketing were pleased with the results.
Serban Enache
4 ways to land yourself in legal trouble when using images
The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued.
Dan Fries
Why AI will complement—not replace—human marketers
The personal touch is essential for many consumers, especially in an era of dwindling public trust. Still, you can deploy digital assistants for rudimentary, time-consuming tasks. Here’s how.
Regina Luttrell and Adrienne Wallace
Why and how PR pros should embrace artificial intelligence
Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.
Laura Hale Brockway
Are your loyal customers mispronouncing your brand name?
Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.
Ted Kitterman
Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’
Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.
Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Ronn Torossian
3 steps for protecting your organization from a crisis
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Ted Kitterman
Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
Laura King Edwards
15 tips to improve your SEO
When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.
Lyndon Johnson
Why we should strip away labels and focus on outcomes
As PR, marketing and publicity overlap to the point of being indistinguishable, the solution lies not in definitions but in benchmarking results, the author asserts.
PR Daily Staff
3 attendees share why you shouldn’t miss our summit at Microsoft HQ
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
PR Daily Staff
Did your visual content captivate audiences?
Enter PR Daily’s Video & Visual Awards to showcase your powerful visual stories. Deadline for submissions is Nov. 1.
