Marketing

Tim Johnson

7 sins of startup marketing

When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.

Beki Winchel

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.

Ann Keeling

How to lead clients beyond COVID-19 without denying its impact

Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.

Beki Winchel

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.

Ragan Insider | Russell Working

Offer strategy to leaders, not measurement datapoints

Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.

Beki Winchel

NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’

Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.

Beki Winchel

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.

Ted Kitterman

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.

Ted Kitterman

How Wyndham Destinations changed tactics during the COVID-19 crisis

The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.

Beki Winchel

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs

Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.

Rob Reinalda

How the PR industry has changed in the past 25 years

Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.

Dorothy Crenshaw

7 timeless tactics to mitigate PR crisis damage

Strategize around your dealbreakers, plan for the worst, and learn how to apologize.

Beki Winchel

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.

Joey Amato

3 ways to reach LGBTQ consumers in the ‘new normal’

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.