Ted Kitterman
Can a name change save Boeing’s 737 MAX?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
Marketing
Robby Brumberg
Infographic: A slew of saucy phrases that trigger online action
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
PR Daily Staff
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
Manny Veiga
Nifty tools to record a podcast interview remotely
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in striking the right ton with employees, Starbucks’ apology, Bleacher report’s Twitter mistake, data on consumers’ social media preferences and more.
Ted Kitterman
Infographic: 7 ways to grow your online customer base
As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services.
Carlin Twedt
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
William Comcowich
How to generate authentic brand advocacy from your employees
Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.
Mike Schneider
Why your PR team needs CRM software
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Brendan Gannon
30 jobs in the PR and marketing world
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Beki Winchel
Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
Taral Patel
How can data improve your storytelling?
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Michelle Garrett
Why PR pros should be part of your SEO and social media teams
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Beki Winchel
Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
Jim Ylisela
6 ways to up your storytelling game
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
