As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop?
Congratulations to this year’s finalists.
Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.
The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits.
Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Consider these insights.
Is an artistic representation of your product better than a realistic photo? It depends on your overall goal, your budget and brand image.
You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche.
Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Save $50 when you complete your submission by the early-bird deadline on April 5.
Getting readers to click through your digital messages is a difficult task, but this guide offers tactics for improving results—and improving your bottom line.
When is it the right time to refresh your brand image? Without a compelling reason, you could be throwing away years of accumulated customer trust and brand awareness.
Give them the justice they deserve with this free download filled with easy-to-remember tips.
Submit your global media relations strategy, press tour or thought leadership campaigns to PR Daily’s 2019 Media Relations Awards. The final deadline is April 3.
This week, PR Daily readers were interested in how to make a splash on Instagram, issues that keep corporate communicators up at night, blog writing inspiration and more.
Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
