Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.
How are the marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Yes, they’re obnoxious—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.
Even though new data laws have made aspects of courting new customers more difficult, some marketers say it has improved engagement with their messages.
Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.
Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.
Cast these infernal abominations and annoying clichés into the abyss of wretched writing.
Use a readable font, remove irrelevant jobs from high school, and delete all that mindless jargon.
Also, Twitter blames missed earnings on platform bugs, Google claims the crown in quantum computing, the biggest barriers for PR pros, and more.
To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.
Global organizations require some region-specific distinctions, but not at the expense of your overall goals and reputation. Setting overarching standards can keep everyone on track.
How can you create content that takes on a life of its own on social media and digital channels? Try these tactics.
Can better design elements result in bigger profits? When developing your brand, customer experience and more, aesthetic touches can matter a great deal.
Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
