Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
Mind this guidance to keep those sentences snappy and paragraphs punchy.
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.
