Ragan Insider Courtney Blackann
How Apco forecasts stories that stick
3 prediction tricks to help guide your media strategy.
Measurement
Ragan Insider Courtney Blackann
Tracking placement performance in 3 steps
Metrics to help tell the story of your placement success.
Evan Zall
6 ways to maximize your PR ROI
Why the value of media coverage accelerates after the story runs.
Ragan Insider Courtney Blackann
Data storytelling should emphasize clarity over clever
3 points for creating better charts and graphs.
Courtney Blackann
How to turn GenAI into real productivity gains
Start with a clear purpose and define inefficiencies.
Ragan Insider Courtney Blackann
Inside the OKCupid playbook on using data in storytelling
Turning data into compelling, media-worthy stories.
Jacqueline Keidel Martinez
Why your best PR can’t be measured (and why that’s actually fine)
How do you tie customer acquisition to a single Reel?
Courtney Blackann
5 ways to measure relationships
Why PR pros should be measuring more than numbers.
Isabel Blanch, Effectiveness and Digital Marketing Operations Lead, Aggreko
Turning data into actionable insights that drive growth
Want to turn heads in the boardroom? It all starts with making your data speak their language.
Mike Prokopeak
Ragan Research: Measurement elevates communicators’ influence
More robust measurement aligns communications to business drivers.
Casey Weldon
How PR pros can turn data into stories that stick
Data-driven storytelling can spark press, boost engagement and build trust.
Ragan Insider Casey Weldon
PRing the PR: Use flash reports to highlight successes
These concise reports serve as a table-setter for more robust campaign analysis down the road.
Casey Weldon
Own the customer journey to help prove PR’s role in driving sales
Time to start thinking like a marketer.
Allison Carter
By the Numbers: How PR pros are using data today
Measurement is one of the trickiest, yet most important, aspects of PR.
Ragan Insider Casey Weldon
‘Reasonable’ metrics offer straightforward way to prove PR value to C-suite
Tailor data to reflect broader business goals.
