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This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
The retailer’s executive vice president said the move was to ‘assure all of the messages [it is] sending to [its] customers reflect [its] purpose of helping people on their path to better health.’
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
Health care communicators must be compliant in more than just HIPAA laws.
The social platform announced it will prioritize shares from friends and family over news content from publishers. How will the changes affect content strategy and other PR efforts?
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
Join us from your desk and learn how to create clear, concise and creative copy.
PR pros might be well versed in media relations, social media engagement and content marketing, but if you dread pulling together a conference, these insights can help.
This week, readers were interested in peak engagement hours for social media platforms, costly communications mistakes to avoid, handy tools for more effective PR, and more.
Don’t put off your audit another day. Get help from the experts at Ragan Consulting Group.
How early is too early to show up to an interview? Find out what Ragan Communications’ chief marketing officer says is the ideal arrival window. Plus, check out our roundup of job openings.
