Ted Kitterman
What inclusive language looks like for modern speechwriters
The co-founder of Speechwriters of Color shares his tips to ensure your speech reflects the diversity of your audience.
Speechwriting
Brian Pittman
5 powerful ways to beat empty rhetoric in speeches
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Ted Kitterman
How speechwriters can humanize execs—and help deliver key messages
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
Stacy Hintermeister
Why corporate communicators should abandon PowerPoint – and how to do it
It’s time to scrap the one-way, top-down presentation tools of yore. Try these tips to craft more interactive meetings, speeches and gatherings.
Sally Ann O'Dowd
Setting and sharing the stage: President Biden strives to unite
Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.
Joe McLeod
5 PR takeaways from Inauguration Day
Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.
Ragan Insider Ted Kitterman
Biden offers vision of unity in first address as president
PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.
Toni Harrison
5 racially offensive phrases PR pros must delete from their vocabulary
Here are some options you can use in their place.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Ragan Insider Laura Hale Brockway
34 redundant, repetitive, and superfluous phrases
Eliminate tautologies from your copy; your readers will thank you.
Dana Sitar
5 useless words you can almost always delete
Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Jordan Brueckner
Public speaking lessons from Dr. Martin Luther King Jr.
One of most eloquent speakers, King is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was so successful.
Paul Napper & Anthony Rao
5 proven strategies for making better decisions in stressful moments
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Beki Winchel
Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
