Social media “gurus” are the new target. But trampled by elephants? It seems this guy has a deep hatred for anyone without a digital background; he equates social media gurus as too dumb to get out of the way when an elephant is charging. I wonder what Freud would say about this. — Claire Celsi
Geoff Cook, co-founder and CEO of myYearbook.com , performed some research to learn why teens aren’t using Twitter. Here’s one result. The New York Times has claimed that 11 percent of Twitter consists of teenagers. “The implication is that 11 is a small number, but if we look deeper, it turns out that Twitter has a higher concentration of teens than Facebook,” he wrote for TechCrunch . Facebook is only 9 percent teen.
Grasshopper.com , a telephone service for entrepreneurs, recently changed its name from GotVmail.com —“and it’s become a classic case study in well-done rebranding and high-quality blogger outreach,” wrote marketing consultant Andy Sernovitz. He broke down the six steps to this outreach program, including step no. 1: “[ Grasshopper.com ] mailed a buzz-worthy gift to bloggers—a bag of ready-to-eat chocolate covered insects.”
Bad news for virtual worlds from the world of public relations. According to USC Annenberg’s Public Relations Generally Accepted Practices Study, nearly 400 communication executives surveyed expressed little enthusiasm for virtual worlds. Part of the survey asked which “online channels” they are using or plan on using, according to PRNewser . “A response of ‘1’ was low and ‘7’ high,” reported PRNewser . “Virtual words ranked 1.4 for current use …
A study from April found that small businesses using Twitter generated twice as many leads per month as companies not on Twitter. That’s reason enough to use social media. PR pro Gini Dietrich provided five more ways to kick up leads using social media.
The apps on these phones can help you do your job as a communicator. Curious? You can learn all about it at the next PR Daily webinar. Read more about this event.
At 2:15 a.m. on Sunday, tuxedo-clad New York City Mayor Michael Bloomberg, fresh from the White House Correspondents’ Dinner in Washington, D.C., spoke to the media about the thwarted car bomb attack in Times Square. According to The Wall Street Journal , Bloomberg was briefed on the attack during the dinner, but chose to stay to hear President Obama’s speech. When the dinner ended around 11 p.m., the mayor skipped the Vanity Fair after-party and instead headed to the airport, where…
Do you receive PRWeek ’s Breakfast Briefing? It’s a daily e-mail that aggregates several PR-related news stories from across the Web, while highlighting some of the magazine’s own stories. (Nearly all the PRWeek stories are locked down to non-subscribers.) Starting May 3, only PRWeek subscribers will receive the daily e-zine. “PRWeek’s subscribers are the industry’s leaders, and as such deserve to receive our most valuable content exclusively,” PRWeek publisher Julia Hood sa…
Foursquare is all the rage these days. In fact, it seems that telling the world where you are is the new black. If you’re less than familiar with this shiny new object, or need to educate some Luddite about it, check out this post from Adam Vincenzini. He’s uncovered 10 cool things you can do with this hot new toy. Among them, “Steer clear of your foursquare ‘enemies.’ There is an app called Avoidr which keeps tabs on your ‘blacklisted’ friends and helps you prevent any unwanted ru…
Here’s one of the reasons, from Edelman’s Michael Brito: “All you do is listen.” And why is this bad? “Listening for the sake of listening is worse than not listening at all,” Brito wrote. “Smart marketers are now using this feedback to know when and where to engage with consumers on the Web. However, listening by itself is only half of the equation. Marketers must not only listen, converse and engage — they must act.”
How much can good PR do for someone’s image? For instance, remember how mad everyone was at Hugh Grant after he — um — had a tryst with a working woman? And now look at the guy — he’s now the elder statesman of the romantic comedy. Grant is among four celebrities that at one time America hated as much, if not more than, Sandra Bullock’s soon-to-be ex-husband Jesse James.
“A great blog post respects the needs of three distinct entities,” writes Jeff Korhan in the Social Media Examiner . “It educates and informs your audience (your subscribers and visitors), optimizes for the search engines , and sufficiently energizes you so that you do a good job creating it.” To make your blog posts shine, make sure that you include these five components . — Matthew Royse
First there was former Sen. John Edwards. Now it’s Rep. Mark Souder. What is it about politicians that compels them to post videos involving their sexual partners? The part-time staffer who reportedly had an affair with Souder, an Indiana Republican, conducted video interviews with her boss while they were romantically involved. Souder, who is married and has served eight terms in the House, unexpectedly resigned at a press conference on Tuesday. The staffer has been identified as Tracy Jackson. A five-m…
Washington, D.C.-based PR executive David Bass was charged with a federal felony for alleged drunken behavior on a flight into Washington Reagan National Airport, reported Politico ’s Erika Lovley. Bass claims he was “out of it” on allergy medication and did nothing more than demand a glass of wine, Lovely wrote. Bass told Politico that he was in Honduras, working, and had not slept for three days. Federal officials said that Bass “had appeared drunk and abusive on the flight, dem…
As cases of swine flu continue to appear around the world, companies ranging from soap and hand-sanitizer manufacturers to makers of designer face masks are ramping up their marketing efforts, mostly pitching prevention messages starring their products, the Wall Street Journal reports. Related TechCrunch Startups are looking to capitalize on swine flu with t-shirts, games and more.
