Chick-fil-A’s unfortunate tweet, questions over sustainable fashion and more
Plus: Branding ‘Brave Ukraine.’
Your community will be the first to know if spicy items are added to the permanent menu, Don!
— Chick-fil-A, Inc. (@ChickfilA) September 9, 2022
It’s not the first time Chick-fil-A has used the phrase. The chain told TODAY that they use the term “community” in a broader sense, to talk about places where they operate restaurants. They did say their tweet was a poor choice of words, however. “It was not intended in any way to be insensitive or disrespectful,” they said.
It’s a good reminder to double-check the language you use and make sure it doesn’t have offensive undertones. With just a few edits to their “your community” language, Chick-fil-A could’ve avoided the backlash.
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