The Road to Disney: What comms pros need to know about Instagram feed customization
Ahead of the Social Media Conference from Ragan and PR Daily, Sept. 21-23 at Walt Disney World, let’s dive into IG’s customization options.
Instagram has been in chaos recently, with many users upset at the social network’s insistence at showing Reels over still photographs.
To try to soothe users, Instagram recently released a blog post that outlines how users can exert more control over their timelines by supplying the right algorithmic signals about what they like and don’t like.
And of course, dear communicator, this means you can use this insight to encourage your posts to show up more frequently in users’ feeds.
You should read the post in full, but here are some of the elements communicators most need to know:
The 5 big algorithmic signals
Like most social networks, Instagram guesses what users like based on a variety of inputs. Instagram uses many, many of these signals, but it identified these as among the most important:
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