On Friday, hundreds of PR professionals gathered to celebrate the very best in the industry during the PR Daily and Media Relations Awards ceremony, held at the historic National Press Club in Washington, D.C.
“It does take a strategic PR plan and careful, creative and iterative execution to elevate a brand, an organization, an issue. Today’s honorees, all of you, prove that out,” Diane Schwartz, CEO of Ragan Communications, told the attendees.
Winners of the awards ranged the gamut from campaigns tackling the most pressing social issues of the day to playful, attention-grabbing campaigns with huge celebrities.
Joe Ruffolo, senior vice president and general manager for The Hill and NewsNation Digital, spoke of the common bond shared by both journalists and PR professionals: storytelling.
“It’s not just about telling a good story, it’s making sure that it has impact, that it continues to resonate, that it really amplifies,” Ruffolo said.
The winners shared stories of behind-the-scenes moments of their winning campaigns and initiatives, ranging from last-minute branded cookie runs to worries about cellphones being bugged by Russian operatives.