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Splashdown.

After traveling 1.4 million miles through space, orbiting the Moon, and collecting data that will prepare us to send astronauts on future #Artemis missions, the @NASA_Orion spacecraft is home. pic.twitter.com/ORxCtGa9v7

— NASA (@NASA) December 11, 2022

Why this matters. It’s worth noting the simple, slightly formal diction the NASA post landed on for communicating this noteworthy occasion. Cheek, flip and ironic are fun tools for social media, but embracing the gravitas of a given moment is always OK too. NASA’s communicated some of humankind’s most landmark achievements over the years, and it wasn’t the moment to be cute. A reminder for communicators that when you have a major message to convey, go sky-high and say it for the ages.  

Home for all the holidays