Following a virtual and gender-neutral London Fashion Week, Gucci announced it’s reducing its annual shows from five to two—and has a goal to permanently blur the lines between men’s wear and women’s fashion.
Gucci is not the first brand to announce a change in its runway plans thanks to the coronavirus pandemic, which has brought the industry to an effective standstill, closing stores and decimating balance sheets. Saint Laurent, also owned by Kering, the Gucci parent company, said it will drop out of the fashion show season and follow its own schedule for this year; Dries Van Noten said he will not have a show at all until 2021; and Giorgio Armani announced that his men’s and women’s shows will be combined in September, and his couture show will be held in January in Milan instead of Paris.
But Gucci is the first brand to commit to a permanent rethink.
The designer also joined Chime for Change and Kering Foundation to protest gender-based violence and support women’s rights: