Focus on serving clients, says Bospar’s Curtis Sparrer

Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office.

For Curtis Sparrer, principal of Bospar, the lack of a physical office was a clear benefit when he launched his firm in 2015. And since then, he’s only had time to refine how his work can be done from anywhere.

We caught up with Sparrer for our “Day in the Life” series and were thrilled to honor him as a top agency leader for 2022 in our recent Top Agencies awards.

Here’s a bit of what Sparrer had to say about his work:

1. What’s your favorite part of your morning routine?

Sparrer: Every morning I bolt out of bed around 4:45 a.m. Pacific time to ensure that I’m available for anything that might come from Europe or the east coast. That’s definitely not my favorite part of my day, but I immediately head to the gym. You’ll see me in some mix-matched outfit answering questions about coverage tracking while on an elliptical. One time I even took an emergency client call while in my gym gear!

2. Who’s the most important person you talk to every day?