For Matte PR, being a publisher is worth the investment

For media relations pros, it’s essential to be closely tied to the work of content and publishing. For Matte PR, that means becoming a publisher itself by relaunching a magazine covering the creative work of its community: Glossi Mag.

The magazine had been a part of operations for the agency before the pandemic but was shelved amid the uncertainty and economic disruption of 2021. “We pivoted all activities to service our clients through COVID and focus on growing our business,” says Heidi Ruggier, president and founder of Matte PR and Glossi Mag. “It was always our intention to bring Glossi back with a new look once things stabilized.”

However, the relaunch of the magazine does come with a new focus: those creative partners who are close to home.

“The original inspiration behind Glossi Mag was to create a space for the agency to share what inspires us, profiling the people, ideas and movements driving culture forward,” says Ruggier. “This is still true.” Yet, as with many who are reevaluating old work models, Ruggier wanted to make a change.