‘Get off the client happiness hamster wheel,’ says Inkhouse’s Anne Baker

As an EVP and assistant general manager of Inkhouse’s California branch, Anne Baker calls herself a news junkie and emphasizes the importance of taking a step back from work and getting out of the house in order to be successful in the PR industry.

She follows her dad’s old adage of “Work hard, be smart, do your best” in her professional role and personal life.

We caught up with Baker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day. Here’s what she had to say for our “Day in the Life” series:

1. What’s your favorite part of your morning routine?

I have to get some exercise before work. Ideally, I like to ride my Peloton (yes, I’m one of those!) but sometimes it is as easy as taking my dog for a walk. Creating time for myself between waking up and starting work has become essential to my productivity and stress levels for the rest of the day.

2. Who’s the most important person you talk to every day?

Within a work context, it’s probably Kate Riley, the general manager of Inkhouse’s Seattle office. Kate is my counterpart for agency operations for the Western United States so we’re pretty much in constant contact. Plus, she’s just the best!