Big changes are coming to Google Analytics. Here’s what to do now.
The change goes into effect in 2023, but don’t wait.
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What’s the difference between GA4 and the current Universal Analytics platform?
GA4 is the solution for how marketers can leverage data in a new way as we enter a privacy-focused online world. Without cookies and behavioral & conversion modeling, marketers can use web and app data to focus more closely on the user journey from the initial visit to conversion.
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