Granfluencers, CEOs’ political influence and Meta’s new small biz support
It’s time to reconsider who can be influencers.
Social media isn’t just for kids. More and more “granfluencers” have shown us that the elderly are, in fact, “with it.” This wave of social-savvy seniors have a knack for building community and pulling in thousands or even millions of followers. It’s no surprise, then, that they’ve popped up in paid partnerships. Even Amazon recruited granfluencers for its 2020 holiday campaign.
From our previous reporting:
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