Grey Poupon found a way to jump into a trending Hollywood gossip story.
In case you missed it, a nanny for actress/director Olivia Wilde and her former partner Jason Sudeikis recently shared details about Wilde’s reported relationship with singer/actor Harry Styles, CNN reported.
According to the nanny, Wilde angered Sudeikis by preparing a salad for Styles with her “special dressing” in the family kitchen.
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The news sent the Internet scrambling for what was in the “special dressing.”
While Wilde has called the nanny’s comments “false and scurrilous,” she posted a photo on her Instagram story last week of a passage from Nora Ephron’s autobiography “Heartburn” that offered some insight.
“Mix 2 tablespoons Grey Poupon mustard with 2 tablespoons good red wine vinegar,” the post reads.
Grey Poupon responded by announcing Friday it will release 100 limited-edition “Don’t Worry Dijon” jars, which is a takeoff on ‘Don’t Worry Darling,” Wilde’s latest movie starring Styles.
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The post, which has over 6,300 likes as of Monday morning, has a feather boa wrapped around the jar — a costume staple of Styles.
Why it works: It’s good to quickly act if your company gets mentioned by a Hollywood star in the middle of a trending pop culture story. Grey Poupon did a great job here to capitalize on attention from Wilde’s post with their own viral post and plans for a social media giveaway.
91% of CEOs expect a U.S. recession in the next year
Business leaders across the country are continuing to make pessimistic statements about projections for the U.S. economy in 2023.
A recent survey by big four tax advisory firm KPMG says that 91% of CEOs said they anticipate a recession in the next 12 months — with only one-third believing it will be “mild and short.”
The CEOs disagree with President Joe Biden, who recently said the economy is “strong as hell,” and Federal Reserve Chair Jerome Powell, who added the central bank’s recent interest rate hike won’t trigger a recession.
Here is a sample of what CEOs are saying:
“I think you have to expect that there’s more volatility on the horizon now. That doesn’t mean for sure that we have a really difficult economic scenario,” Goldman Sachs CEO David Solomon told CNBC in October. “But on the distribution of outcomes, there’s a good chance that we have a recession in the United States.”
“Everybody likes to forecast recessions, and there will be one,” Citadel’s CEO Ken Griffin told CNBC in late September. “It’s just a question of when, and frankly, how hard. Is it possible at the end of ’23 we have a hard landing? Absolutely.”
“We will no longer be able to avert a recession in Germany,” Deutsche Bank CEO Christian Sewing said in September. “Yet we believe that our economy is resilient enough to cope well with this recession — provided the central banks act quickly and decisively now.”
Hilton CEO Chris Nassetta is more optimistic, saying in mid-October that he believes there’s a “reasonably good chance” the economy will have a “soft-to-bumpy landing.”
Why it matters: The growing chorus of doomsayers is another reminder to professional communicators that 2023 could be difficult. Start taking steps now to batten down the hatches.
Tesla CEO Elon Musk’s deal to buy Twitter could face federal scrutiny
The U.S. government is considering national security reviews of some of Tesla CEO Elon Musk’s ventures which involves foreign investors, including his Twitter takeover deal, according to a Bloomberg report.
According to the story, the Committee on Foreign Investment in the U.S. agency could recommend nixing the deal if they find concerns.
Instagram is most downloaded app, but consumers spend most time on TikTok
Instagram is the most-downloaded app in the world in the third quarter of 2022, followed by TikTok, Facebook and WhatsApp. Facebook led the way in terms of active monthly users.
The data.ai report came after Instagram announced plans earlier this summer to focus more on Instagram Reels.
While Meta had three of the top four apps in the report, its properties weren’t mentioned on a list of 10 apps with the highest consumer spending.
TikTok led that list, followed by YouTube and Tinder.
Why it matters: It’s been a tough year for Instagram in its fight with TikTok for user attention, but it still maintains the No. 1 spot in popularity. Remember it’s not time to abandon Instagram or Facebook, even as you deepen your TikTok strategy.
Tech ranks as most trusted business sector in U.S., survey says
Technology still ranks as the most trusted sector in the U.S. despite concerns over its role in political divisions and online security.
Technology was trusted by 76% of respondents, followed by food and beverage (74%), healthcare (73%), manufacturing (73%), retail (71%), automotive (70%), airlines (69%), consumer packaged goods (67%). energy (66%), financial services (64%), fashion (63%) and social media (47%).
The 2022 Edelman Trust Barometer study found:
- 65% worry tech will make it impossible to know if what people are seeing or hearing is real, a 6-point increase since January 2021.
- In 14 out of 15 markets surveyed, respondents trust domestically headquartered tech companies over foreign-based tech companies. Among those who distrust foreign-based tech companies, 54% cite distrust in their governments as their reason.
- 73% of global respondents worry about their data privacy.
- 60% agree that the use of technology to replace human workers will increase income inequality.
Why it matters: While the report says the public’s trust in technology has declined over the last 10 years, tech still maintains its status as today’s most trusted sector. However, tech leaders need to find more proactive ways of answering concerns about data privacy, cybersecurity, fake news and more.