HDMZ’s Dillon Allie offers tips on keeping clients happy

So much of PR and marketing is about relationships — and the client relationship is crucial for success in agency work.

Dillon Allie, president and CEO of HDMZ, a health care and science marketing firm, says that his favorite but of career advice is about exactly this relationship. Keeping clients happy, he says, comes down to just two things: “trust and love.”

Allie shared this advice, along with much more for our ongoing Day in the Life series. Here’s a bit of what he had to say about his work:

1. What’s your favorite part of your morning routine?

Allie: The favorite part of my morning routine is anything that helps me clear my head and organize my thoughts for the day. Most of the time, that’s best done while jogging on Chicago’s Lakefront Trail — which is an 18-mile paved path that follows Lake Michigan’s shoreline — or taking our family dog, Winston, on a walk.

Lately, I’ve really enjoyed playing “Wordle” with my wife and two children.

2. Who’s the most important person you talk to every day?

Allie: That’s a tricky question because it’s all relative. I want everyone with whom I speak to feel important, which requires staying present, empathetic and focused.