Highlights from PR Daily’s Marketing, Content Marketing & Social Media awards luncheon
See every winner from the event.
During PR Daily’s latest event celebrating the best in marketing and social media, it was impossible for those in attendance to avoid mentioning the New York Knicks, which had just won their first NBA championship in more than 50 years. The event, held at City Winery, took place just hours after the team’s victory parade nearby in Manhattan.
“This championship campaign literally rewrote the NBA books, and that’s because it was from sheer grit and deep team chemistry,” said Rachel Salis-Silverman, Ragan’s chief communications officer. “Now, am I talking about basketball still, or am I talking about you all in the room here — deep grit and deep chemistry, right?”
A common theme from winners was that regardless of how technology changes the ways people share and receive information, the fundamentals of effective communication remain the same.
“Just remember that you are humans talking to humans,” said Sydney Poulos, associate manager of content marketing at Compass Healthcare.
Other words of wisdom centered around being bold, remaining authentic and forging strong relationships with colleagues in other departments across the company.
When offering advice for producing content that resonates with audiences, Michael Lamp, chief digital and transformation officer at Hunter, posed it as question: “Would you read it?”
See the full list of PR Daily award winners below:
2026 Marketing Award Winners
B2B Marketing Campaign
Phison Electronics: Freedom Mission: Taking Enterprise Storage to the Moon
B2C Marketing Campaign
Welch’s: Welch’s: Break Out The Fancy Juice
Brand Launch
Intelas
Cause-Related Marketing
Rhone: Rhone World Mental Health Day
Content Marketing Strategy
Lee Enterprises: Where Your Story Lives
Corporate or Brand Website
American Gaming Association: americangaming.org
Crisis Response
PATRÓN Tequila: Transparency in Tequila: How PATRÓN Tequila Turned Censorship Into a Creative Campaign
Data-Driven Marketing Campaign
GFiber: From Sign Up to Connect: Educating GFiber Customers on Their Internet Installation
Digital Advertising Campaign
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
Event Strategy
Cisco, CBEAM Events Team: The Purpose Pavilion Evolution: A Global Strategy for Local Impact
Experiential Marketing Campaign
Adobe: The Unfinished Film
Inclusive Marketing
Renown Health: Contigo en la Lucha: Renown Health’s Spanish Language Marketing & Communications Campaign
Influencer Campaign
Adobe: MAX Insiders
Integrated Marketing Campaign
Samsung Electronics America: Samsung Live on the Edge With Doechii
Lead-Gen Campaign
Coalition to Strengthen America’s Healthcare: Faces of Medicaid
Nonprofit Campaign
GBH: Go Fund Yourself Campaign
PR Campaign
Samsung Electronics America: Samsung Galaxy Z Fold7 and Z Flip7 U.S. Launch
Rebrand or Refresh
UGA’s Franklin College of Arts and Sciences: UGA’s Franklin College of Arts and Sciences Sub Brand
Small Budget, Big Impact
Therabody: Add Some Magic
Thought Leadership Program
IMA Financial Group: IMA Markets in Focus
Trade Show or Conference
Nissan Motor Co.: Nissan at the Japan Mobility Show 2025
Use of AI in Marketing
3M: Media Tech & Governance Team
Use of Social Media
Hyundai Hope on Wheels: Driving Hope Beyond the Road: Hyundai’s Mission to End Childhood Cancer
Video Marketing Campaign
Adobe: Acrobat Studio Celebrity Jingle
Marketing Leader of the Year (CMO or VP)
Bryan Madden: AMD
Teams of the Year
Purdue University: Purdue Brand Studio
2026 Content Marketing Award Winners
Agency of the Year
The MRKT
Campaign of the Year
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Strategy of the Year
Guardian: Mind, Body and Wallet
Team of the Year
BERNINA of America, LCC: Marketing Team
Annual Report (including ESG)
Guardian: 2024 Annual Report
Article Series
Customers Bank: Business Matters
Artificial Intelligence – Use of
SIX: How We Embedded AI Into Content Marketing — Without Losing Control. From Idea Generation to AI.
B2B Campaign
Eaton Corporation: Eaton, A Unified Global Narrative That Speaks to the Challenges of Machine Builders
B2C Campaign
Manulife Group Retirement: Personalized Engagement Program (Canada)
Brand Awareness
HUNTER: Premier Protein x Milk Bar Protein-Packed Sweet Treat Menu
Brand Journalism/Online Newsroom
TD Bank Group: TD Stories
Branded Content Series (Print or Digital)
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Branded Content Site
Fortune Brand Studio and Iberdrola: Staying Power
Branded Podcast
De LeCourt: What Counts: An Audio-First Intervention for Reframing Math Education
Campaign for Educational Institution
Syracuse University: Falk College of Sport
Community Building Campaign/Program
AdventHealth: AdventHealth “Drive Out Hunger” Holiday Bus Campaign
Content Distribution Strategy
WeAreCisco: The People-Powered Storytelling Ecosystem: WeAreCisco’s Global Content Distribution Strategy
Corporate Blog
Monarch Investment and Management Group: Use of Blogs in Multi-Family Housing Websites
Editorial Strategy
Syngenta Group: Soil, Sweat and Seeds: Sustainable and Scalable Agriculture in Action
E-Newsletter
Cisco: The P&C Insider: How a Newsletter Activated a Global HR Workforce
Event (Live or Virtual)
Royal Caribbean: Royal Caribbean Destinations Showcase
Healthcare Campaign
AstraZeneca: What Science Can Do Campaign
Influencer Marketing Campaign
Planit: Stop The Iron Pipeline Influencer Campaign
Integrated Content Marketing Campaign
Grow Marketing: Meta Screen Smart
Lincoln Financial: The Action Plan: Make Your Pastimes Last a Lifetime
Long-Form Video
Hillsborough County: Animal Control: Unleashed
Media Relations Campaign
The MRKT: Mission: Multicultural: Driving Franchise-Record Success for Mission: Impossible — The Final Reckoning
Microsite
Zoetis: Breed Explorer
Multiplatform/Omnichannel Content
Unisys: Unisys and Benjamin Moore: A Masterpiece of Cloud Innovation
Product Launch
Morrison Healthcare: “Spreading Smiles One Meal at a Time” Pediatric Program Launch
Public Health Campaign
Children’s Health: Children’s Health 2025 Beyond ABC Report Sparks Urgent Action to Combat the Youth Mental Health Crisis
Publication (Print or Digital)
Guidehouse: 2025 Leadership Guide Series
Purpose-Driven Campaign
Land O’Lakes: Reimagining Rural America
Short-Form Video
AstraZeneca: What Science Can Do Campaign
Talent Recruitment or Retention
UC Davis Health: UC Davis Health Primary Care Physician Recruitment
Technology Campaign
Guidehouse: 2025 Leadership Guide Series
Thought Leadership Campaign
INFUSE: Outlook 2026 Hub: Powered by Voice of The Buyer And Voice of The Marketer Research
Use of Research/Surveys
West Midlands Railway: Mind the Twixmas Gap
Use of SEO
WhistleOut.com: Mobile Overspending Report
Use of Social Media
Johnson & Johnson Vision: The ACUVUE Twins Are BACK!
Use of Video
Advocate Health: T‑Cell Titans: Bringing CAR T‑Cell Therapy to Life Through Animated Storytelling
Use of White Paper/Special Report
Hydrostor: European Markets Policy White Paper “From Ambition to Action: Embedding Long Duration Storage in European Energy Strategy”
Video Series
Life Time: Team Member Stories
2026 Social Media & Digital Award Winners
Agency of the Year
The MRKT
Campaign of the Year
Citizens: TCS NYC Marathon Social Media Strategy
Professional of the Year
Daryl Drabinsky: PwC
Team of the Year
PwC: US Social Media
Annual Report
Purdue University: Annual Report
Brand Awareness
Cloudera: #ClouderaLife
Cause Marketing
ADM: ADM’s Farmer Narrative Campaign
Collaborative Social Media Communications
That Random Agency: Small Business of the Game Social Series
Community Engagement
City and County of Denver — Office of Human Resources: Future Fest: The Future Starts With You!
Content Marketing
Northwell Health // Revmade: The Well by Northwell Health, With Revmade
CSR/ESG Communications
Norfolk Southern: Forging a Better Tomorrow Report
Data & Insights/Measurement
Lee Andrews Group
Diversity, Equity & Inclusion Campaign
The MRKT: Mission Multicultural: Driving Franchise-Record Success for Mission: Impossible — The Final Reckoning
Edutainment
The Shelf: Credit-Building, Made Relatable: Self Q2 Influencer Campaign
Email Communications
Jackson Spalding and Orkin Commercial: Orkin Commercial Rattiest Cities Email Campaign
Employee Engagement
Citizens: Citizens Social Media Team
Healthcare Campaign
Eisai: Care Pair: Pako & Zahydie
Influencer Campaign
Hyundai Hope on Wheels: Driving Hope Beyond the Road: Hyundai’s Mission to End Childhood Cancer
NBCUniversal Telemundo Enterprises: Think Bigger, Think Better, Think Telemundo: Upfronts 2025
Intranet
Adobe: Inside Adobe
Merz Aesthetics: LinkedIn and Collaborative Social Media Communications
Marketing Campaign
Chubbies: The Chubbies League
Media Relations Campaign
Cornerstone Government Affairs: America’s VetDogs Pre‑Capital Campaign
Multichannel Campaign
Jackson Spalding: It’s a Georgia Thing: An AI-Enabled Multichannel Campaign Reintroducing GPB to a New Generation
Paid Social Media Campaign
NBCUniversal Telemundo Enterprises: Think Bigger, Think Better, Think Telemundo: Upfronts 2025
Podcast & Blogs
Purdue University: ‘This Is Purdue’ Podcast
Public Relations Campaign
Bospar: Seeing RealSense
SEO Strategy
Jackson Spalding and Columbus Ahead: Amazing Columbus Content Strategy
Social Listening and Real-Time Response
Generac Power Systems: Generac Social Listening and Content
Social Media Campaign
Weekday: Weekday Brand Relaunch
Specialty Campaign
Visit Philadelphia: Bird Calls
Thought Leadership Campaign
Bospar: Rooted in Data, Betterworks Humanized AI and Reclaimed Performance Management
User Generated Content
Cloudera: #ClouderaLife
Video
Mastercard: Mastercard’s “Anatomy of a Scam” Documentary Series
Website Redesign or Relaunch
Be the Change Group: Creating a Digital Safe Space for young people and their caregivers
Wellness Campaign
City and County of Denver — Office of Human Resources: City and County of Denver Wellness Incentive Program: Building Healthier Lives
To learn more about PR Daily awards, click here. For past PR Daily award winners, click here.
