How Alex Daly embraced the “pivot” during COVID-19
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
It’s been a rough year for many small businesses—and that goes for PR agencies as well.
With many clients tightening budgets and abandoning projects, many have been forced to reinvent themselves as they try to find their footing in a new business landscape.
On such leader is Alex Daly, founder of Daly, who has made the “pivot” a part of her daily approach to her job. We caught up with her for our Day in the Life series, and here’s what she had to say about navigating these perilous times:
1. How much coffee do you drink during a day?
Daly: Once a day, typically first thing in the morning. If I have caffeine after 3 p.m., I am up all night!
2. Who is the most important person you talk to every day?
Daly: This answer changes daily. I am a people person, and I really thrive on surrounding myself with people I trust and value for feedback, conversation and support. This can be my boyfriend, colleagues, mom, therapist, or business consultant.
3. How much of your day is spent on Zoom calls?
Daly: A third of the day? Zoom fatigue is real, and these days I prefer a phone call!
4. What’s a tool you couldn’t live without right now?
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