How blockchain tech might offer credibility for PR pros
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
It is no secret that tech journalists are under tremendous pressure: Companies emerge and push products at breakneck speeds. Unicorns are minted overnight, and the competition for scoops is as tough as it gets.
When it comes to fact-checking the details on a company or a pitch, some of the distributed ledger technology (DLT) innovations from other fields can surely come in handy for reporters on a deadline.
A number of industries have welcomed DLT into their processes and operations. Insurance companies rely on blockchain technology to verify claims. Banks have developed digital identity and smart contract solutions to automate and secure financial transactions. Global supply chains can now automatically trace the product life cycle, from raw materials to point of sale.
The central aspect of all these DLT applications is clear: verified information, universally accessible, secure, and set in stone on the ledger. It’s a proposition with immediate PR appeal.
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