How Carmel-by-the-Sea used media relations to tune-up its romantic reputation

Couples have long been enticed by Carmel-by-the-Sea, a charming one-square mile seaside village in California. Although Carmel is consistently ranked as one of the most romantic destinations worldwide, its official travel site, Visit Carmel (CarmelCalifornia.com) set a goal to capture a wider audience of travelers.

Five storylines positioned Carmel as:

One of The Abbi Agency’s objectives was to secure ink in “best of” lists at top-notch travel magazines. It created a digital public relations campaign that used storylines and messaging from Visit Carmel’s marketing to reach its target audiences online. In addition to obtaining information, online visitors had the ability to immediately click through to CarmelCalifornia.com.