PR Daily’s 2024 Content Marketing Awards finalists announced

PR Daily is proud to announce its finalists for the 2024 Content Marketing Awards. The winners will be announced in August.

The finalists on PR Daily’s 2024 Content Marketing Awards list represent storytellers who know how to create content that stands out in the crowded content landscape. The awards categories encompass campaigns, purpose-driven initiatives and strategy . To stand out, these content marketing teams demonstrated excellence in several key areas, including originality, quality, storytelling and measurable results.

The 2024 Content Marketing Awards also honor Campaign, Strategy and Team of the Year — efforts that led to success for their organization and clients while overshadowing the competition.

“Congratulations to the finalists in our 2024 Content Marketing Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your work stood out to our judges among the wide array of entries received in this year’s program, and your recognition is a testament to your compelling campaigns and content.”

Read on to see the finalists across all categories who have moved on to this next step. Then, join us as we announce and celebrate the winners at our Content Marketing Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals creating these amazing campaigns.

Click these links to jump to each section.

Finalists: Grand Prize

Campaign of the YearStrategy of the YearTeam of the Year

Finalists: Content Marketing Campaigns

B2B CampaignCampaign for Educational InstitutionDE&I CommunicationsEditorial StrategyExecutive VisibilityHealthcare CampaignInfluencer MarketingIntegrated Content MarketingMedia Relations CampaignProduct LaunchPublic Health CampaignPurpose-Driven CampaignTechnology CampaignThought Leadership CampaignTravel, Hospitality and Tourism Campaign

Finalists: Content Marketing for the Purpose of

Brand AwarenessEmployee EngagementExecutive CommunicationsLead GenerationTalent Recruitment or Retention

Finalists: Content Marketing Strategy & Assets

Annual ReportArticle or SeriesBrand Journalism/Online NewsroomBranded Content SeriesBranded Content SiteBranded PodcastContent Distribution StrategyCorporate BlogE-NewsletterEventInnovative Use of ContentLong-Form VideoMicrositeMultiplatform/Omnichannel ContentOverall Use of VideoPublicationShort-Form VideoUse of Artificial Intelligence/Machine LearningUse of Research/SurveysUse of SEOUse of Social MediaUse of White Paper/Special ReportVideo Series

 

GRAND PRIZE

Campaign of the Year

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Hulu: Only Murders in the Building Season 3

National Geographic: JFK: One Day in America

Opera Norway: Tabfulness Campaign

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

Zumba Fitness: Zumba Responsibly

 

Strategy of the Year

ABB: Infrastructure Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

IMA Financial Group: IMA Content stack

Motorcycle Safety Foundation: 50 Years of Riding with the Motorcycle Safety Foundation

 

Team of the Year

Beacon Digital Marketing: Content & SEO

Daversa Partners: Marketing & Communications Team

IMA Financial Group: IMA Financial Group Marketing Team

National Geographic: National Geographic PR Team

ServiceNow: Brand Thought Leadership

CONTENT MARKETING CAMPAIGNS

B2B Campaign

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

GM Defense: Modernizing Military Mobility

Raistone: 2023 Content Marketing Strategy

 

Campaign for Educational Institution

Lee Andrews Group: Pope Valley Unified Crisis Communications

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

 

DE&I Communications

Experience Columbus: Experience Columbus’ Minority Business Program

Hensel Phelps: Building Together

 

Editorial Strategy

IMA Financial Group: P&C Insurance Content Stack

ServiceNow: Brand Thought Leadership

 

Executive Visibility

Coca-Cola Consolidated: Fostering Connection & Engagement with Executive Leadership

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

 

Healthcare Campaign

Abiomed: Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Medical University of South Carolina: MUSC Bicentennial Documentary

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

 

Influencer Marketing

9Rooftops: PA Lottery Makes the Holidays Festive with Holiday Scratch-Off Tickets

American Cleaning Institute: Class of Clean: Parents Weekend

Deutsch Family Wine & Spirits: Yellow Tail Fresh Twist Influencer Campaign

RTX: How the World’s Most Powerful Fighter Jet Engine is Made

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

 

Integrated Content Marketing

ABB: Infrastructure Campaign

Circana: Circana Complete Beauty

El Pollo Loco: 12 Days of Pollo

Philip Morris International: Philip Morris International – Rethink Disruption

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

The Permanente Federation: The Permanente Federation, Kaiser Permanente Advanced Care at Home Integrated Content Marketing Campaign

Traackr & Changemaker Communications: Traackr’s Top Beauty Creators 2023

 

Media Relations Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Miami University: What are the odds? Same room assignment 33 years apart.

Nikon: Nikon Small Word 2023

SEGA of America: SEGA’s “Sonic Superstars” Brings a Fresh Spin to Classic 2D Sonic the Hedgehog in a Brand-New High-Speed Adventure

WagerWire: Creating Movement: HPL & WagerWire

 

Product Launch

Aggreko: Demystifying New Technologies

Opera: Opera One Launch

 

Public Health Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Initium Health: Strong as Granite

Substance Abuse and Mental Health Services Administration (SAMHSA): “Talk. They Hear You.” Campaign

 

Purpose-Driven Campaign

Call of Duty Endowment: Loot for Good

ESPN: ESPN’s Wish Granting

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Muscular Dystrophy Association: Accessible Air Travel

Nutrien: Conversations Campaign

 

Technology Campaign

ABB: Infrastructure Campaign

Quantum Xchange: Tales From the Crypto

The Hoffman Agency: Supercharging Lightship’s Momentum with Aerodynamic Storytelling

 

Thought Leadership Campaign

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

Exos: Finding Flow campaign

INFUSEmedia: Outlook 2024

Manulife: Health Insights Reports

PA Consulting: Healthier at Home

 

Travel, Hospitality and Tourism Campaign

Outside: Adventure Under the Radar in South Dakota

REYA Communications: Neiman Marcus Fantasy Gifts Featuring Pelorus

The Lake House on Canandaigua: Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua

CONTENT MARKETING FOR THE PURPOSE OF

Content Marketing for the Purpose of Brand Awareness

AARP: Right Again! Trivia

Aggreko: Demystifying New Technologies

Delta Dental of California: Taking Menopause from a Whisper to a Shout: The Overlooked Oral Health Connection

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Journey Further: Putting the Sizzle Back in Sizzler

Just Drive Media: RingCentral

Prime Video: Reacher Action Figure Stunt

Milton Hershey School: The Unique Philanthropist: 100th Anniversary Campaign

Purdue Global: Purdue Global Comeback Campaign

SIX: Relaunch SIX Blog

Texas Tech University: Eyes on the Horizon: Texas Tech University Centennial Campaign

 

Content Marketing for the Purpose of Employee Engagement

BMO Financial Group: Financial Crimes Unit, Cyber Security Awareness Month

Korn Ferry: Be More Than

Lamb Weston: Purpose, Mission & Values

UC Davis Health: Believe in Better Brand Campaign Internal Launch

 

Content Marketing for the Purpose of Executive Communications

Children’s Health: Children’s Health Engages Team Members with Custom Communications Plan for Industry-Leading Nursing Award

Hulu: Hulu Executive Communications Campaign

 

Content Marketing for the Purpose of Lead Generation

Daversa Partners: Marketing & Communications Team

Lincoln Financial Group: Market Intel Exchange Quarterly Report

 

Content Marketing for the Purpose of Talent Recruitment or Retention

IMA Financial Group: Culture Catalysts: Building the Broker of the Future

Perituza Software Solutions: Where Innovation, Team Culture, and Giving Back Meet

CONTENT MARKETING STRATEGY & ASSETS

Annual Report

Army & Air Force Exchange Service: Annual report

Aspire Indiana Health: 2023 Annual Report

Novant Health: 2022 Annual Report

 

Article or Series

Daversa Partners: Marketing & Communications Team

University of Illinois System: Real Impact: University of Illinois System

Vizient: Spotlight on Maternal Health

 

Brand Journalism/Online Newsroom

Porter Novelli for Microsoft Source: Microsoft Source

Rowan University Content Team: Recruitment Marketing

 

Branded Content Series (Print or Digital)

MissionSquare Retirement: MissionSquare Retirement Content  Marketing

Providence: Mental Health Moment

Purdue Global: Purdue Global Comeback Campaign

Purdue University: Purdue Motorsports Engineering Partnership

ServiceNow: Brand Thought Leadership

 

Branded Content Site

Porter Novelli for Microsoft Source: Microsoft Source

White Lady Funerals: White Lady Funerals – Brand Reposition

 

Branded Podcast

Ametros: It’s Settled-The Ametros Podcast

Buildertrend: “The Building Code” Podcast

Circana: Circana Growth Insights

Korn Ferry: Korn Ferry Briefings Podcast

Nemours Children’s Health: Well Beyond Medicine Podcast

 

Content Distribution Strategy

Eaton Corporation: Advocacy at scale

Purdue University: Purdue Motorsports Engineering Partnership

Purdue University: Purdue’s Mark on the Indianapolis 500

 

Corporate Blog

Cisco: WeAreCisco Blog

iQ 360: iQ 360 Blog

ServiceNow: Brand Thought Leadership

SIX: Relaunch SIX Blog

 

E-Newsletter

Aggreko: Demystifying New Technologies

Broward County Library: Senior Spotlight eNewsletter

Peppercomm: Peppercomm’s Wit + Wisdom Newsletter

Teladoc Health: Teladoc Health Chronic Condition Management Newsletter

 

Event (Live or Virtual)

CeraVe: CeraVe Acne Academy

Children’s Health: Children’s Health 2023 Beyond ABC Report and Symposium Spurs Action for Youth Mental Health Crisis

Circana: Circana Growth Summit

IMA Financial Group: Putting People First: IMA’s Employee Benefits Summit Champions Human-Centric Content

Prime Video: Reacher Action Figure Stunt

PayIt: 2023 Digital Government Excellence Symposium

runDallas: HCK2 Partners

Sanofi and Ruder Finn: Launching The 1 Pledge Movement

Ubisoft: Skull and Bones ‘Impress The Kingpin’ Activation

 

Innovative Use of Content

ABB: Infrastructure Campaign

imre: STIHL Weather-Based Social Targeting

Quantum Xchange: Tales From the Crypto

 

Long-Form Video

9Rooftops: Greatness Grown

Feed Media: Industry videos

Medical University of South Carolina: MUSC Bicentennial Documentary

William Grant & Sons: Quest for Craft

 

Microsite

ABB: Infrastructure Campaign

IMA Financial Group: IMA Client Microsite

 

Multiplatform/Omnichannel Content

Atrium Health: MoMo Twins

Lee Andrews Group: Driving Inclusivity: Branding and Empowering the Access for All Initiative

St. Croix Hospice: Celebrating National Hospice & Palliative Care Month

 

Overall Use of Video

Aspire Indiana Health: CEO retirement video

Opera Norway: Tabfulness Campaign

Philip Morris International: Philip Morris International – Future Reimagined

Purdue Global: Purdue Global/AP Video Hub – Campus Insights

 

Publication (Print or Digital)

The Content(ed) Copywriter: Cicada x Tech23 Insights Report

UC Davis Comprehensive Cancer Center: Synthesis magazine, Summer 2023

World Vision U.S.: World Vision magazine

 

Short-Form Video

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

Aptive Environmental: This or This Commercial

Flagler College: WFCF 30th Anniversary

FORTUNE Brand Studio and JBS USA: Creating lasting change in hometown communities

Opera Norway: Tabfulness Campaign

Purdue University: All Hail Purdue!

 

Use of Artificial Intelligence/Machine Learning

IMA Financial Group: Capturing Targeted Audiences Through Clear Visual Identity

IMA Financial Group: Leveraging AI: Prompt Prose and the AskIMA Initiative

imre: STIHL Weather-Based Social Targeting

Jacksonville Jaguars: Duuuval Designs

Noisy Trumpet Communications: San Antonio Museum of Art “Still Brewing Art”

Purdue University: Semiconductor Campus Illustration

 

Use of Research/Surveys

Digital Third Coast: America’s Changing Views on Marriage: Research and Survey-Based Media Relations Campaign

Opera GX: Panic Button

Revenue Management Solutions: Restaurant Trends (monthly report)

ServiceNow: Brand Thought Leadership

SIX: The Future of Finance Study

The Harbinger Group: Leveraging Survey Insights to Strengthen RevSpring’s Industry Expertise

 

Use of SEO

Digital Third Coast: Sober Curious Nation: SEO Link Building Campaign

SIX: Relaunch SIX Blog

UC Davis Health: Cultivating Health Blog SEO

 

Use of Social Media

ABB: Infrastructure Campaign

Aggreko: Demystifying New Technologies

AHIP: Social Content Strategy Refresh

Army & Air Force Exchange Service: Expanded Patronage

BERNINA of America: BERNINA 790 PRO Launch

Cisco: Cisco Live

Hallmark Media: The Way Home Season 2

Philip Morris International: Philip Morris International – Best Use of Social Media (LinkedIn)

 

Use of White Paper/Special Report

Manulife: Health Insights ADHD

SIX: The Future of Finance Study

 

Video Series

9Rooftops: Greatness Grown

Buildertrend: Behind the Business

Destination Cleveland: The Land for Life Storytelling Project

Peoples Gas System: People of Peoples Gas

Room to Read: She Creates Change

William Grant & Sons: Quest for Craft

COMMENT

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.