How comms pros can increase their earning potential

After the last few years, it’s unlikely that the role of internal communication professionals (ICs) will ever be the same again. The profession has gone through a crucial evolution since 2020 and as we enter 2023, we’re still facing unending global changes and challenges. Leaders are relying on IC professionals to guide and advise them on how to navigate messaging in the face of multiple ongoing crises. It’s a profession with extremely high value (and high expectations), especially now.

But there is a problem. This value is not necessarily being rewarded with higher compensation or recognition. According to the second annual Internal Communications Salary Report, few ICs prioritize articulating the value they provide. Many hesitate to self-promote. And they are being underpaid as a result.