How one PR pro is reimaging the physical workplace

What is the future of the PR office?

With many PR pros reconsidering physical offices and virtual communities, we are interested to see what the PR office looks like today. Have you redesigned your space for virtual communication and remote collaboration? Moving into a new office or creating a new space in your home?

We’re taking a look at PR pros workspaces and asking them how they are adapting to the future of work. (Send photos of your space to me at [email protected].)

Dreena Whitfield, founder and CEO WhitPR, has redesigned her office space to create a fresh atmosphere for workers and visitors. The goal was to create a space that was a warm and welcoming environment suitable for a post-pandemic working world. For Whitfield, the stress that was magnified by the crises of the past two years meant it was essential to make a space that fostered creativity and productivity.

Whitfield’s revamped office space is in Union, New Jersey, “just outside of New York.” The space hopes to serve a new environment for her 11 employees who are currently on a hybrid schedule.

Here’s what she had to say when we asked her about her new space:

PR Daily: What do you hope visitors will feel when they come to your office space?