How to approach industry awards in 2021
As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?
Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” But like it did with many other events, COVID-19 turned the business model upside down, forcing many industry awards and events to go virtual or cancel altogether.
With that in mind, are industry awards still worth applying for in 2021?
The short answer is yes. The process of putting together an award submission is, at the very least, a helpful exercise for message development and taking a pulse of how your organization fared this past year. Not only are awards great for messaging and getting arms around a product, they are a great way to market for a relatively low spend, and can be a nice boost for employee morale. However, considering the inevitable pandemic-driven cutbacks that most companies are faced with, industry awards should be approached with a much more critical eye than ever before.
Here are three things to consider when evaluating if the juice is worth the squeeze:
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