How to close the gap between PR and social media
PR Daily’s Leadership Network has a new report on how to keep social media strategy working with key PR functions—from brand reputation to media relations.
Things can go disastrously wrong when PR isn’t an integral part of social media strategy.
Look no further than Pabst Blue Ribbon’s lewd social media gaffe at the beginning of 2022. It’s common for marketing teams or customer service to control the workflow on social media channels, but they are increasingly important for building and preserving brand reputation.
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