How to combat ageism in the PR industry

The wisdom and experience of tenured PR pros shouldn’t be discarded lightly. One PR leader offers tips on fighting back and showing value regardless of the generation to which you belong.

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It used to be that “long on experience” was a badge of honor. How times have changed.

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. A quick search on Google yields 13.8 million results and narrowed down to news produces 214,000 results. Publishers from Pro Publica and Orange Country Register to Foreign Policy are penning pieces about this pervasive phenomena.

A recent piece in Foreign Policy notes that the population of people aged 60 and above will double to 2 billion in the next 30 years and portends ageism will be with us for many years to come. Some recent statistics from Built In are cause for alarm:

Forewarned is forearmed

Consider these warning signs of ageism that you could be subjected to when “push comes to shove:”

While there are no silver bullets when battling age bias in the job market, there are several means to attempt to counteract its dire impacts.

Whither chronological order

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