How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
Everyone wants to market to Gen Z.
They are the next generation of customers, after all. Not only do they account for 40 percent of all consumers, they have over $44 billion in buying power.
The problem, though, is that they are a challenging group for marketers to win over—probably more so than any other generation before them. Even tech giants have a hard time appealing to their younger customers. Facebook has a Gen Z problem. Instagram has a Gen Z problem. Even Netflix has a Gen Z problem.
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