How to pitch a successful TV interview
Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience.
Media pitches are not one-size-fits-all.
A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster. To serve your clients well, you not only need to know their stories, but how to frame their stories for each media type.
As a senior publicist, I can tell you that getting your client on television is a big win. As a television journalist, I can tell you that it is not easy to get that kind of a win. But you can make it easier by applying these tips:
1. Make it personal.
“To whom it may concern” is not the kind of greeting that will get your pitch noticed.
Before you pitch a station, make sure you find out the name of the appropriate producer or reporter. Then, find out more about them. Look at what they have done in the past. Tell them how great their work is and how your client’s story would fit their beat perfectly.
TV journalists receive thousands of pitches a day. Crafting yours with some personalization can help it to get noticed.
2. Do your research.
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