Identify crisis response roles with ‘RASCI’
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
How many people should be on your crisis response team and what roles should they have?
The actual number of members is up to you, but Lesley Sillaman, executive vice president at Red Havas, offered a handy tool for keeping everyone’s responsibilities straight during Ragan’s Crisis Communications Virtual Conference Dec. 8.
Lesley Sillaman
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