IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
Hello, communicators:
KFC and Lifetime have partnered on an “original mini-movie” called, “A Recipe for Seduction.” The film stars Mario Lopez as Colonel Sanders and will premiere on Dec. 13 at Noon Eastern time:
https://twitter.com/kfc/status/1336098168295985152
https://twitter.com/lifetimetv/status/1336098163598401537
The trailer looks every bit as wacky as the marketing team who previously created fried chicken Crocs, a chicken-scented Yule log, a “Colonel Sanders Bearskin rug” and more.
Here are today’s top stories:
The furniture company is bidding adieu to its 70-year-old print catalog as it focuses on ways to reach customers and encourage sales digitally. IKEA said its online sales increased 45% worldwide last year, as it saw more than 4 billion visits to its website.
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