Interested in tech PR? Take your talents to South Beach

In 2019, I founded the Ted Miller Group (TMG), an award-winning public relations firm specializing in technology and startups—one of only a few in Miami. Just three years later, TMG has an impressive roster of clients, from local startups to global innovators.

I have a secret, though: The majority of my team never worked in technology public relations before joining my agency. They come from hospitality, food & beverage, health care, real estate and even municipal public information offices.

The pandemic changed so much for PR professionals. Many lost their jobs, especially those in industries that were heavily impacted by business closures and restrictions, and others moved into consulting and freelance roles with uncertain futures. Work went remote, and the role of PR professionals changed or expanded into new areas.

At the same time, many professionals moved out of big cities like New York, San Francisco, and Los Angeles, to small and medium-sized cities across the U.S. New centers of innovation began to pop up and others continued on fast growth trajectories. Miami, Tampa, Austin, Atlanta, Pittsburgh, Detroit, Phoenix and Denver are just a few examples.