Just starting out in PR? Here’s how to have an immediate impact on the industry

Even if you don’t come into a new PR role with media relationships with top-tier business publications, it’s surprisingly easy to make an immediate impact—broken down here in three easy steps:

Not knowing how to do something, how to define an industry term, or where to find agency assets are all OK—but waiting six months to figure it out is not.

The first few weeks of your new gig or internship are made for discovery, and there is no better time to ask “What is edge computing and how does it relate to the cloud?” or “Why did we choose to go the exclusive route for this Series B announcement?” Asking well-informed questions (an important distinction: don’t pepper your teammates with things you can easily Google) is a surefire way to show teammates you’re engaged in the process, eager to learn, and have a desire to understand your role holistically.