LinkedIn finally to offer native scheduling, brands honor Serena Williams and more

“We wanted to lean on our heritage of encouraging and backing no-nonsense hard workers in the gym,” Noel Mack, chief brand officer for Gymshark told Ad Week. “So, to all those people who worry about their facial expressions or how they look when working out, we’re here to say, ‘we got you.’”

This isn’t the first time Gymshark has embraced less than glamorous images of people during their workouts. In 2020, the company ran an online campaign called “Sweaty Selfies,” which raised £180,000 for charity. It’s a good example of how brands can use social media to truthfully show off their products and mindset.

Here are today’s other top stories:

Brand celebrate tennis legend Serena Williams