MSS Media’s Barbara Gretsch: ‘Be willing to adapt’
A PR agency CEO makes the case that the speed of innovation these days is an incredibly hopeful sign for the future of the PR industry—even if it makes for long days at the (home) office.
The speed of change is giving PR and communications pros whiplash—but it’s also where the opportunity lies for those who are prepared.
After a year of crisis and deep industry change—accelerated digital transformation and media disruption—PR pros who are paying attention are on the edge of their seats. Perhaps they’re even exhausted by the rate of change.
Yet, Barbara Gretsch, CEO of MSS Media, Inc., sees that the changes coming in the months and years ahead offer some serious upside. We caught up with her recently for our latest in the Day in the Life series and here’s a little of what she had to say about where the comms industry is headed:
1. What’s the first thing you do every day when you wake up?
Gretsch: I wake up, make coffee and read my news feed from the AP and Katie Couric.
2. Who is the most important person you talk to every day?
Gretsch: My husband.
3. When do you plan to go back into the office? Do you want to go back?
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