Music industry PR pro Wes Davenport shares hope for PR’s virtual future

Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness.

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Wes Davenport is focused on the future in his role working with university students who are also employees of °1824 at Universal Music.

The program offers young pros the chance to work with Universal music Group’s recording artists—before they even graduate from college. Offering young pros a chance to flex their creative muscles, Davenport says he is daily inspired by his work.

 

We spoke with him about how he sees the changing landscape of public relations for the music industry and beyond, especially with his front row seat working with the industry’s future leaders. Here’s what he had to say in our latest in the “Day in the Life” series:

1. What’s the first thing you do every day when you wake up?

Davenport: I take care of my pets, get some morning reading in with a physical book, then get sunlight and exercise with an outdoor run. It’s all about waking up my mind and body with something other than the screens I stare at the rest of the day.

2. Who is the most important person you talk to every day?

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