My Young Auntie’s Oberon Sinclair on what the future holds for PR
The PR pro known for her work making kale a superstar of the food world, the veteran shares what tools and tactics she sees as having staying power.
In thinking about the future of PR, Oberon Sinclair, the CEO and founder of My Young Auntie Creative Agency, is focused on “more.”
To succeed, PR pros will have to offer more, got the extra mile and stay curious about new trends and technology. But that doesn’t mean there isn’t room for old school PR tactics.
We caught up with her to discuss her thoughts on an ever-changing industry after 24 years running her agency. Here’s what she had to say about how she works now and what she sees as the keys to future success.
1. What’s the first thing you do every day when you wake up?
Sinclair: The first thing I do when I wake up is walk to my kitchen and make an espresso. After that, I like to go on a run along the river. It’s my favorite way to decompress! I have so much energy in the morning, and it’s my favorite way to start my day.
2. Who is the most important person you talk to every day?
Sinclair: The most important person to talk to every day is not just one person— It is my mother, my daughter and my office team. They are all very important to me.
3. When do you plan to go back into the office? Do you want to go back?
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