Ragan Insider Lisa Arledge Powell
4 ways to fit the changing frame of ‘newsworthy’
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Search Results (news feed breaking news)
Ragan Insider Brian Pittman
Newshacking vs. newsjacking: 3 tips for crafting timely pitches
Here are three ways PR pros can piggyback—or leapfrog—breaking news stories.
Ragan Insider Beki Winchel
Study: Brand pages deliver a quarter of Facebook news feed content
PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.
Ragan Insider Heather Allen
6 ways PR pros can use Feedly
It can be hard for communicators to keep up with the content bombardment of content online. Here are a few ways this tool can help.
Ragan Insider Kevin Allen
Facebook tests news alert app
Publishers will be able to send their fans ‘Twitter-like’ notifications through the app, according to reports.
Ragan Insider David Bunker
Building the brand newsroom of the future
The instantaneous collaboration that comes with a newsroom environment is increasingly important for PR pros.
Ragan Insider Jon Bernstein
10 steps for building an effective brand newsroom
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
Ragan Insider Gil Rudawsky
Breaking news overshadows State of the Union
But Sen. Marco Rubio set Twitter ablaze for a sip of water he took during his rebuttal of SOTU.
Ragan Insider Ed James
The dos and don’ts of breaking up with a client
Whether you’re getting the ax or you’re doing the axing, there are guidelines to follow when relationships come to end. Follow them, please.
Ragan Insider Dorothy Crenshaw
How to ‘newsjack’ ethically
The practice of tying a PR pitch into current events drew criticism recently. But the author says it’s nothing to worry about, as long as PR pros are paying attention a few key tenets.
Ragan Insider Alan Pearcy
Newspaper delivers headlines to your coffee sleeve
Would that make it coffee breaking news?
Ragan Insider Kevin Allen
A daily newspaper vies for relevancy in the social media age
The new managing editor of the Chicago Sun-Times spoke with PR Daily about the challenges of reaching audiences and the role of social media.
Ragan Insider Michael Sebastian
News of Bin Laden’s death broke on Twitter
As President Obama wrote his speech on Sunday, a former Rumsfeld staffer tweeted: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”
Media RelationsAllison Carter
How to safely go off the record with a reporter
Remember: it’s always a negotiation.
Isis Simpson-Mersha
How I Got Here: Hotwire’s Heather Kernahan on mastering underrated leadership skills
Heather Kernahan shares the standout moment in her career.
