Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. Here are five indicators that it’s time to get back on the horse.
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
The tech company seeks to become the Spotify of online reporting, a potential boon to digital journalism—and, by extension, PR pros. Publishers’ buy-in looms as a pivotal variable.
Just because you are a communicator doesn’t mean you are a whiz at the water cooler. Here are some topics that can make for light conversation—and help break the ice.
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign.
How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3.
The airline said the campaign was meant to promote a new route between Australia and Thailand, but the double entendre stoked backlash online. Can the company make amends?
The visuals-sharing platform outlined its plan to amass revenue as it prepares to offer its stock to members of the public. It still faces stiff competition from other social media sites.
The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money.
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
A flashy new website must feature high-quality writing, or visitors won’t stick around for long. Here are tips for developing articles that will keep readers coming back for more.
You might not grab celebrity-level adulation every time you ascend the podium and dive into your presentation, but you can thwart common attention thieves by using these techniques.
Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary.
