Pitchin’ and Sippin’ with Ragan’s CEO
Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR.
What does the future hold for comms pros?
On a recent episode of Lexie Smith’s Sippin’ and Pitchin’ podcast, Ragan CEO Diane Schwartz shared predictions on where she sees the industry headed. She offers guidance on rising trends, such as mastering ‘mixternal’ messaging and maintaining a healthy culture amid ongoing uncertainty, as well as smart media relations tactics that stand the test of time.
In the episode, you’ll also learn about:
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